CLiO brings back the “sealed section” for its sexy new range of pantyhose via Wilson Everard
Ambra Corporation has launched its new range of CLiO hosiery and underwear nationally with a provocative and cheeky campaign created by Wilson Everard joint Creative Directors Justin Groves and Jeremy Wynne. The campaign features three “Sealed section” 15 second TVC’s, a “sealed” 4 page print ad and a dedicated microsite.
Using the tagline “When will you be seen in CLiO?” the hosiery and underwear brand will be sold in supermarkets and discount department stores around the country.
The CLiO range includes Italian hosiery, opaques, knee-highs, essentials and CLiO “Shapewear” underwear. “The campaign is simple, has great cut-through and will make CLiO the sexy supermarket brand” said Wilson Everard Account Director Natalie Kuss.
Early indications are since the launch of the campaign in early May, the Ambra Corporation is enjoying some sexy results.
The M rated TVC’s were directed by Ernie Clark and produced by Emily Green through Spirit Films with sound by Phil Kenihan of Front of House. Print production was by Maria Cannistra of Wilson Everard with photography by Hugh Peachey.
4 Comments
But it’s not sealed. It’s zipped.
Well I know who won’t be seen in the CLIO Award Annual.
I think this ad would appeal to men or lesbians. I’ve never heard of a man buying pantyhose and would have thought the lesbian market pretty slim. Another example why business needs female representation in the creative department. Some male creatives are clearly clueless.
Section 2 is simply WOW! just WOW!