Clemenger Group buys healthcare agency Ursa

Clemenger Group has acquired leading independent healthcare agency, Ursa, and combined them with Clemenger’s CJB to form UrsaClemenger.

The new healthcare agency will have over 40 staff and be lead by Ursa Managing Director, Mardi Le Page, with Executive Creative Director Denis Mamo, Client Service Director Mary Thompson and Strategist Richard Wylie. CJB MD Bill Curtis will be retiring at the end of the year.

Pictured L-R: Mamo, Le Page, Thompson and Wylie.

Clemenger Group executive chairman Robert Morgan said that health andwellness has been a strategic priority for us since the originalacquisition of CJB (then Curtis, Jones and Brown) in 1999.

“Recognisingthe huge potential of the category, we’re thrilled to be complementingthe strength of CJB in the prescription drug space with the skills ofUrsa in OTC and health services. This, we believe, gives us an offering second to none in the space,” he said. “Clients from all parts of the health spectrum will see the benefit of broader skills, deeper experience and the wide variety of Clemenger Group capabilities. Notably, our imbedded digital assets will give UrsaClemenger a huge advantage in the new age of customer contact, both for reaching health professionals and developing a dialogue with customers to help them live better lives”

Le Page added that maintaining good health shouldn’t be all about  deprivation or worthy behaviour; that health agencies shouldn’t be stiff and dull. They should  have energy and vitality and a curiosity for life. “Bursting with health” 

“Our staff and clients should love working with us because we have passion and enthusiasm for their products and brands. We see a fantastic opportunity to create a new agency that meets the needs of the expanding opportunities in health. As “The New Health” agency, UrsaClemenger will offer clients new ways to connect with increasingly involved consumers, through great insights, outstanding creative and innovative use of digital channels.”