Clemenger BBDO, Melbourne takes home 3 Gold Lions, 4 Silver + 1 Bronze in Cannes Direct Lions

June 21 2017, 5:00 am | BY Ricki Green | No Comments

Clemenger BBDO, Melbourne has cleaned up in the Cannes Direct Lions with three Gold Lions, four Silver Lions and one Bronze across its TAC ‘Meet Graham’ and Snickers ‘Hungerithm’ work.

The Monkeys, BMF Sydney and McCann Sydney have all picked up one Bronze Lion apiece.

Australian Winners:

Gold Winners

Clemenger BBDO Melbourne, TAC, Meet Graham

Clemenger BBDO Melbourne, Snickers, Hungerithm (x2)

Silver Winners:

Clemenger BBDO Melbourne, Snickers, Hungerithm

Clemenger BBDO Melbourne, TAC, Meet Graham (x3) 

Bronze Winners:

The Monkeys, Qantas, Out of Office Travelogue

BMF Sydney, Football Federation Australia, You’ve Gotta Have A Team

McCann Sydney, The Hunger Project, A Table to End Hunger

Clemenger BBDO, Melbourne, Snickers, Hungerithm

VIEW THE DIRECT WINNERS – Direct Winners.xls

The Direct Lions recognise response-driven and relationship-building creativity. From 2719 entries, 76 Lions were awarded, including 13 Gold (three to Australia), 21 Silver (four to Australia) and 41 Bronze (four to Australia).

‘Google Home of the Whopper’ by DAVID Miami for Burger King, took the Grand Prix.

Jury president Ted Lim, chief creative officer, Dentsu Brand Agencies, APAC, described it as “outstanding, outrageous and simply incredible”.