Clemenger BBDO, Melbourne scores hat trick at 2017 AMY Awards; Nomad takes out Grand Prix

Hot off the heels of its coronation as 2017 Cannes Agency of the Year, Clemenger BBDO Melbourne once again has cause for celebration after sweeping up the most awards at the 2017 AMY Awards, held tonight at the Peninsula C, Melbourne.

Clemenger BBDO Melbourne’s hat trick win were for its work on Snickers and Transport Accident Commission, which saw the agency take home Best Social Good Campaign, Best Digitally Led Marketing Campaign – Retail & Consumer Goods, and Best Social or Content Led Marketing Campaign – Retail & Consumer Goods. Coming in second are Adrenalin who took home the Best Website or Online Service – Automotive and Best Website or Online Service – Learning & Education gongs and Nomad whose Sound Storm iPad Application for National Acoustic Laboratories won them the Best Smartphone or Tablet Application – Health & Wellbeing trophy and the overall Grand Prix Award.

Says Matt Griffin, chair of judges for this year’s AMY awards and CEO of Deepend Group: “It was the overall quality of the entries that was the stand-out feature of the show this year with some incredible work from both agencies and clients alike. In many cases, the winning work highlights that true digital brilliance is conceived and delivered through the closest of these client-agency relationships.”

Congratulations are also in order for Joe Purves of Digital Media Group who was named Digital Person of the Year; Deakin University’s Digital Marketing Team for Digital Team of the Year and Start VR for Digital Start-up of the Year.

A total of 37 awards and 18 highly commended trophies were given out in total, including a surprise award Most Outstanding Contribution to Griffin.

Says Mandy Eyles, GM of Digital + Technology Collective: “A warm congratulations to all of this year’s winners, their work and accomplishments are well-deserved of the recognition. I’m extremely excited of the things to come now that we have relaunched the AMY Awards under a new brand Digital + Technology Collective in its new home here in Melbourne. The AMY Awards is our way of celebrating digital luminaries and their fantastic work, and having so many industry players together under one roof is a sign of bigger and better things to come.”

The AMY Awards Digirati Party attracted more than 300 digital natives to the Peninsula. Comedian Matt Okine took on MC duties for the night, while guests dined on a specially created three-course menu by celebrity chef, Luke Mangan. After the awards were given away, guests partied the night away to Jukebox Dynamite, DJ Scotty Sax and vocalist Michelle Martine. Digital + Technology Collective acknowledges its sponsors for their generous support including Optimizely Australia, Tealium, Victorian Government, Blake Entertainment and Peppers Docklands.

Says Eyal Mekler, managing director ANZ, Tealium: “As an organisation that was born digital, Tealium is proud to be part of the AMY awards to recognise the brilliant digital work happening in Australia. While we can integrate and enrich all data streams and deliver it to any channel, it still takes creativity and CX-thinking to make a difference to the brand and the customer. Congratulations to all the winners and finalists for their digital brilliance.”

Says Dan Ross, managing director at Optimizely Australia: “Why the AMY Awards: we have found kindred spirits in the in the digital ecosystem here. The practices of experimentation and personalisation essentially combine scientific rigour with a ‘have a go’ attitude. The leaders represented at the AMY Awards share this passion for innovating and we couldn’t be more thrilled to support their efforts. Also, congratulations to all the winners and finalists.”

The full list of the 2017 AMY Award winners are as follows:

Special Categories

Grand Prix Award

Sound Storm iPad Application | Nomad | National Acoustic Laboratories

Digital Person of the Year

Joe Purves of Digital Media Group

Digital Team of the Year

Deakin University’s Digital Marketing Team

Digital Start-up of the Year

Start VR

Most Outstanding Contribution

Matt Griffin

Best Student Entry

ReforMe | Christopher Simpson, Isabella Bain, Zachery Bacon | The University of Sydney

Campaigns:

Digitally Led Marketing Campaign

Best Digitally Led Marketing Campaign – Automotive

R8 Blink | Holler Australia | Audi Australia

Best Digitally Led Marketing Campaign – Financial Services

Smart Start on-boarding Program | Mercer | Mercer Super

Best Digitally Led Marketing Campaign – Government & Not-for-Profit

E10 – A lot has changed in ten years | Ogilvy Australia | Department of Energy and Water Supply

Best Digitally Led Marketing Campaign- Health & Wellbeing

Prospan – Don’t Ignore a Cough | AFFINITY | Flordis

Best Digitally Led Marketing Campaign – Lifestyle, Entertainment & Media

My Grandmother’s Lingo | SBS Creative Labs | SBS Online

Best Digitally Led Marketing Campaign – Retail & Consumer Goods

Hungerithm | Clemenger BBDO – Melbourne | Mars Chocolate Australia – Snickers

Best Digitally Led Marketing Campaign- Travel & Tourism

#helloworldRELAY | Adshel | helloworld

Social or Content Led Marketing Campaign

Best Social or Content Led Marketing Campaign – Financial Services

Beta Products Ad Campaign | Cypha Interactive | SGIO and SGIC

Best Social or Content Led Marketing Campaign- Government & Not-for-Profit

Be The Bill | Cummins&Partners Sydney | Go Gentle Australia

Best Social or Content Led Marketing Campaign- Health & Wellbeing

Movember ‘Suicide Notes Talk Too Late’ | Cummins&Partners Melbourne | Movember

Foundation

Best Content Led Marketing Campaign- Lifestyle, Entertainment & Media

Through the Dark | R/GA Sydney | Google Play Music

Best Social Led Marketing Campaign – Lifestyle, Entertainment & Media

You’ve Gotta Have a Team | BMF | Football Federation Australia

Best Social or Content Led Marketing Campaign – Retail & Consumer Goods

Hungerithm | Clemenger BBDO – Melbourne | Mars Chocolate Australia – Snickers

Best Social or Content Led Marketing Campaign – Travel & Tourism

Out of Office Travelogue | The Monkeys | Qantas

Best ‘Social Good’ Campaign

Meet Graham | Clemenger BBDO – Melbourne | Transport Accident Commission

Products & Applications

Best Website or Online Service

Best Website or Online Service – Automotive

Supercars website | Adrenalin | Supercars

Best Website or Online Service- Financial Services

ASB Digital Concierge | VML |
Auckland Savings Bank

Best Website or Online Service – Government & Not-for-Profit

Thankyou’s Track Your Impact | Yump | Thankyou

Best Website or Online Service – Health & Wellbeing

Happy People Wellbeing Program for Optus Retail | ABC Commercial | Optus

Best Website or Online Service – Learning & Education

UNSW Website | Adrenalin | University of New South Wales International

Best Website or Online Service – Lifestyle, Entertainment & Media

My Grandmother’s Lingo | SBS Creative Labs | SBS Online

Best Website or Online Service – Retail & Consumer Goods

chadstone.com.au | Inlight | Vicinity Centres

Best Website or Online Service – Travel & Tourism

“Key to the World” Digital Travel Wallet – Design and Build | Deloitte Digital | Travel Money Group

Smartphone or Tablet Application

Best Smartphone or Tablet Application – Automotive

The Yello Platform | Drive Yello | Drive Yello

Best Smartphone or Tablet Application – Government & Not-for-Profit

Days in Conflict: Fromelles and Pozières | ABC | Department of Veterans Affairs

Best Smartphone or Tablet Application- Health & Wellbeing

Sound Storm iPad Application | Nomad | National Acoustic Laboratories

Best Smartphone or Tablet Application – Learning & Education

Nga Tapuwae Western Front | Locales | WW100 Programme Office

Best Smartphone or Tablet Application – Lifestyle, Entertainment & Media

Sydney Royal Easter Show – Re-defining event experiences | Mobiddiction | Royal Agricultural Society of NSW

Best Smartphone or Tablet Application – Retail & Consumer Goods

Monopoly at McDonald’s App | VML | McDonald’s

Best Work in the Bottom Drawer – Applications

Bowling Buddy app | Deepend

Best use of Emerging Technology

3D Organon VR Anatomy | Medis Media | Medis Media