Clemenger BBDO, Melbourne scores 1 Gold Lion, 3 Silver Lions and 1 Bronze in Cannes PR Lions

Clemenger BBDO, Melbourne and Propeller PR have picked up one Gold Lion and three Silver Lions in the Cannes PR Lions for TAC ‘Meet Graham’ as well as a Bronze Lion for Snickers ‘Hungerithm’.

BWM Dentsu Sydney has picked up a Silver Lion. Agencies scoring a Bronze Lion include TBWA\Melbourne + Eleven, Saatchi & Saatchi + Map and Page, Ogilvy Melbourne + Ogilvy PR.

Australian Winners:

Gold Winner:

Clemenger BBDO Melbourne/Propeller PR, TAC, Meet Graham

Silver Winners:

Clemenger BBDO Melbourne/Propeller PR, TAC, Meet Graham (x3)

BWM Dentsu Sydney, BabyLove, Premmie Proud 

Bronze Winners:

TBWA\Melbourne/Eleven, ANZ, ANZ #HoldTight (x2)

Saatchi & Saatchi Sydney/Map and Page Sydney, Westpac, Rescue Rashie

Ogilvy Melbourne/Ogilvy PR, AAMI, AAMI SmartPlates

Clemenger BBDO Melbourne, Snickers, Hungerithm

VIEW THE PR WINNERS – PR Winners.xls

Says Nichola Patterson (now CEO of Access PR) who used to run Propeller PR, the TAC-appointed agency responsible for the PR campaign for Meet Graham: “Having a client like TAC is an incredible privilege. Graham came to life thanks to their bravery and sophistication as marketers – they deserve all the accolades. In this business, it’s not often you can say your work actually helps save lives. Bringing our road toll towards zero is the biggest reward we could have for this campaign. Thank you Joe Calafiore, Samantha Cockfield, Cherie McMahon, Candice McDonald, Jodi Gubana and the rest of the TAC team for trusting Propeller to help introduce Graham to the world.”

Karen van Bergen, chief executive officer, Omnicom Public Relations Group, led the PR Lions jury and said her jury had found their Grand Prix winner, ‘Fearless Girl’ to be a “perfect example of doing well by doing good.”

In total 2208 entries were received and the jury awarded 17 Gold, 32 Silver and 50 Bronze Lions.