Clemenger BBDO Melbourne named Agency of the Year at APAC Effie Awards; Colenso BBDO Auckland’s ‘Brewtroleum’ takes out Grand Effie
Campaign Brief’s reigning Agency of the Year Clemenger BBDO, Melbourne was crowned Agency of the Year at the annual APAC Effie Awards held last night in Singapore, on the back of multi awarded work for TAC ‘Meet Graham’, Bonds ‘The Boys’, Snickers ‘Hungerithm’ and NAB ‘Mini Legends’.
Clems scored four of the 15 Gold Effies awarded on the night, plus two Silvers and five Bronze.
However, the Grand Effie eluded them, awarded to sister shop Colenso BBDO, Auckland for its DB Breweries ‘Brewtroleum’ campaign. The campaign also won three Gold Effies and a Silver.
Both offices contributed considerably to BBDO being named Network of the Year. The network took out an amazing 14 out of the 15 Gold Effies awarded on the night. Colenso BBDO won six of the Golds, while Clemenger BBDO Melbourne won four and Clemenger BBDO Sydney won one.
DB Breweries was awarded the Brand of the Year title while Unilever took out Marketer of the Year. Clemenger BBDO clients Snickers was named runner-up as Brand of the Year and Mars was placed third in Marketer of the Year.
Australia was the most awarded country by far, followed by India and New Zealand.
With competition from some of the best agencies in the region, the Effie award wins continue to highlight the agency’s belief in creative excellence driving effectiveness says Clemenger BBDO Melbourne Executive Planning Director, Paul Rees-Jones.
“We know the relationship between creativity and effectiveness has never been more important than in today’s hyper competitive environment. We couldn’t be prouder, not only of the recognition of the work, but what it took working so closely with each of our clients to achieve this regional recognition. It’s very special.”
Adds Clemenger BBDO Melbourne CEO, Nick Garrett: “Doing great work that works for your clients is the only thing that matters and being able to do that across five clients and be named the most effective agency in Asia is a huge achievement. I couldn’t be prouder of the work, the outcome and the brilliant partnerships we have with our clients.
“The strength of the BBDO network in the region was on display through the wins across its Sydney, Melbourne and New Zealand outposts, and we look forward to continuing to demonstrating the creative spirit of the network in years’ to come.”
GOLD (Australia)
The Massive Hit
Beverages Non-Alcohol
Frucor Beverages (Australia)
Clemenger BBDO / TKT
Australia
The Boys
Retail
Pacific Brands
Clemenger BBDO
Australia
Snickers HUNGERITHM
Branded Content
Mars Australia
Clemenger BBDO
Australia
Meet Graham
Media Innovation
Transport Accident Commission
Clemenger BBDO
Australia
The Boys
Social Media Marketing
Pacific Brands
Clemenger BBDO
Australia
SILVER (Australia)
A Natural Silence
Food
Brownes Dairy
Meerkats
Australia
Meet Graham
Government / Institutional
Transport Accident Commission
Clemenger BBDO
Australia
The Boys
Branded Content
Pacific Brands
Clemenger BBDO
Australia
Don’t Ignore a Cough
Programmatic
Flordis
Affinity
Australia
Lamb: Saving Australia Day ‘Orphans’
Seasonal Marketing
Meat and Livestock Australia
The Monkeys
Australia
This Bike Has MS
Sponsorship & Event Marketing
MS
Grey
Australia
BRONZE (Australia)
Continued Push for an Equal Future
Corporate Reputation / Professional Services
ANZ
TBWA Melbourne
Australia
Mini Legends
Financial Products & Services
National Australia Bank
Clemenger BBDO
Australia
Owning the First Job Trigger
Financial Products & Services
ANZ
TBWA\ Melbourne
Australia
Lamb: Bringing Australians Together
Food
Meat and Livestock Australia
The Monkeys
Australia
Snickers HUNGERITHM
Food
Mars Australia
Clemenger BBDO
Australia
Stop It At The Start
Government / Institutional
Australian Government – DSS
BMF
Australia
Don’t Ignore a Cough
Healthcare
Flordis
Affinity
Australia
This Bike Has MS
Healthcare
MS
Grey
Australia
Supermarket Switch Challenge
Retail
ALDI Australia
BMF
Australia
World’s First VR Department Store
Retail
eBay Australia and New Zealand
Pulse Communications
Australia
This Bike Has MS
Brand Experience – Services
MS
Grey
Australia
This Bike Has MS
Branded Content
MS
Grey
Australia
Snickers HUNGERITHM
Media Innovation
Mars Australia
Clemenger BBDO
Australia
Continued Push for an Equal Future
Positive Change Social – Brands
ANZ
TBWA\ Melbourne
Australia
Free Puppies Forever
Positive Change Social – Non-Profit
Vision Australia
McCann
Australia
The Give Registry
Shopper Marketing
Myer
Clemenger BBDO
Australia
Reword
Small Budget-Products
Headspace
Leo Burnett Melbourne
Australia
Mini Legends
Sponsorship & Event Marketing
National Australia Bank
Clemenger BBDO
Australia
13 Comments
What a joke. How do you win a gold Effie when the road toll increased in Victoria last year.
@ Howdog – nice try. Road toll is down 13.3% since this campaign went live.
http://www.tac.vic.gov.au/road-safety/statistics/lives-lost-year-to-date
Clemenger Melbourne are miles ahead of their Australian competition right now. Five clients picking up APAC metal says it all.
The most creative and the most effective agency.
81 in 2015
90 in 2016
11.1111111111111% increase last year Astroboy
more people clicked on a website so it must be effective.
Could someone please sort out this discussion?
I’m sure none of us believe advertising is the only factor in reducing a road toll.
Also if we want to get stuck in shouldn’t we just look at fatalities resulting from speed related crashes? That’s what Meet Graham is about.
Whatever – it’s is a great campaign. A good idea.
@howdog.
So it was effective then, you know, by reducing the toll by 13.3 % YOY…hence the award.
Well done all involved. In particular Clems Melbourne, who are streaks ahead of any other Agency. Period.
I’m sure the team at Clemenger and their clients at TAC aren’t crowing about the road toll. So maybe you shouldn’t either.
The work yes, they should be proud of that, but not the road toll.
You’re talking about people’s lives – award good ideas but leave the road toll out of it – until it gets much closer to zero.
@ Howdog.
I wasn’t crowing, merely answering your inaccuracies.
@Astro you needs a calculator
from 81 to 90 is +11% not – 13.3%
@Mett Dumb
But what was the increase the year before? If it was originally at 13.3%yoy and they moved the needle to an 11% increase then it’s successful.
There’s a lot of reputedly creative agencies doing a lot of pro-bono work to win awards. Hats off to Clemenger for doing the real stuff.
Hang on.. I’m Howdog not @Astroboy