Clemenger BBDO, Melbourne makes delivery for Hard Yakka in first spot since winning the account
Clemenger BBDO Melbourne has launched its first TV ad for Hard Yakka since winning the account in December last year.
The ad, called ;Delivery’, is the first TVC the iconic … read moreAustralian brand has made for eight years and focuses on Hard Yakka Legends workwear pants.
Hard Yakka already has a high awareness and level of respect amongst Australian workers â the challenge for Clemenger BBDO Melbourne was to showcase their number one-selling product, the Legends pants and develop the next instalment of the Hard Yakka brand story.
Featuring the legendary ‘Hard Yakka; chant, the ad was shot in the tough, dirty CB Quarry in Wollongong, NSW over a day and demonstrates how Hard Yakka Legends pants can outlast just about anything.
Laura Downey, Hard Yakka brand manager, said that the brand represents much more than just tough, hard wearing functional clothes: Hard Yakka is a badge of belonging. It says youâre a member of the tribe, capable, tough, and up for the challenge,” she said.
17 Comments
Looks nice. However, if the spot was intending to communicate that the pants outlived the pick axes – that was totally lost on me.
Saw this on telly last night and thought it was lovely. More quality, consistent work from Clems Melb. Well done.
Nup.
Ah, I thought it was saying that they were so hard that they’d rather use pick axes to do the work that the big fuck off bull dozer that delivered them.
I’m with you 2.20, looks nice.
wow…. what was that all about?
Thats an ad for pants?…
2.20: At least you worked that out.
I didn’t, but I agree.
Bring back the Yakka calendar I say.
Yes, confusing.
know the song but don’t get the ad.
Jesus people what’s the problem? Its a great ad for Hard Yakka. What’s not to get?
It doesn’t demonstrate the toughness of the pants. It says ‘keep working bitches’.
Anyone who doesn’t get this should probably be reading a different blog. Simple idea, nicely executed.
Wow! What a complete waste of time and money.
Obviously 12:14, despite the (allegedly) sophisticated audience here, this ad is hard yakka.
Who the he’ll hasn’t heard of Hard Yakka or not heard that jingle. It ran on tv for a good decade. I don’t think there’s a tradie out there that doesn’t know they do pants and other gear. Imbosiles.
@9:34 & 12:14 — is a vey poor defense if you criticize the audience for not “getting” the work.
Usually if more than one person cites the same issue as confusing, then it’s not the audience who is at fault. You can say the work is above them and is meant to be ambiguous and challenging, but then it’s a a work of art… Isn’t it?
I don’t see a gallery… I see television communication.
Making it work is kinda the gig.
*imbeciles?