Claire Davidson takes in the seminars at the Cannes Lions Festival of Creativity: Day 5

Claire Davidson (left) is in Cannes this year and is reporting exclusively for Campaign Brief Asia. Here’s her round up of the speaker sessions on Day 4.

Forming a happy contrast to the debauchery of the festival, and tempering the soul-destroying, life-force-sucking, ethical dilemma of a career in advertising (gosh, did I just say that?), there is an opportunity to slip into the Palais des Festivals for a bit of good ju-ju this week.

ACT Responsible is here at the Cannes Lions once again this year, with an exhibition showcasing the very best of responsible creative campaigns – Great Ads for Good Causes.  

Now in their 14th year at Cannes, ACT Responsible (Advertising Community Together) is committed to demonstrating how creativity can help the world’s major issues, and reminding us of the role our industry plays in supporting social and environmental issues.

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