CHE Proximity scores Silver Lion in Media Lions; Bronze to Brother & Co. and VMLY&R Melbourne
Cannes Lions has announced the winners in the second Awards Show of the week, during Cannes Lions Live, running from 21-25 June 2021. Winners in the Social & Influencer Lions, Media Lions, PR Lions, Direct Lions, Creative Strategy Lions and Creative Data Lions all within the Reach Track, in partnership with NBCUniversal, were celebrated.
Australia has picked up one Silver Lion and two Bronze Lions in the Media Lions with CHE Proximity/Mindshare Sydney scoring a Silver for NRMA Insurance ‘Sloways‘; Brother & Co. with a Bronze Lion for Australian Road Safety Foundation ‘Slow Down Songs’ and VMLY&R Melbourne for Monash University ‘A Future Without Change‘.
In the Media Lions, which demonstrate work that enhances and amplifies through game-changing channel strategy, 1,972 entries were received and 64 Lions won: 10 Gold, 19 Silver, 33 Bronze Lions. Two Grands Prix were awarded to: ‘Boards of Change’ by FCB Chicago, for the City of Chicago, an initiative that greatly increased voter participation in the 2020 US Presidential election. The second Grand Prix went to ‘Naming the Invisible by Digital Birth Registration‘ by Telenor Pakistan Islamabad / Ogilvy Pakistan, Islamabad, for Telenor Pakistan, which utilised mobile technology to provide digital birth registration for thousands of ‘invisible’ children in Pakistan.