Charles Darwin University launches latest execution in new campaign via Leap Agency
Leap Agency has just released the third in a series of four commercials promoting Charles Darwin University as a ‘New world university’.
The highly graphic layered paper treatment further elevates CDU in viewers’ eyes as in the the top 2% of all universities worldwide*. Shunning conventional animation short- cuts every scene is hand-crafted out of paper; to once again capture the imagination of students concerned about the fragility of the world and how they can shape it at CDU for future good.
Says Anton Lambaart, CD, Leap Agency: “The release of the first two 45 sec spots made a big impact in the market. This faster paced, new 30 second TVC continues the momentum to boost Mid-Year student numbers.”
Campaign Creation: Leap Agency
Creative Director: Anton Lambaart
Writer: John Warburton
Art Director: Anton Lambaart
Client: John Cavani, Charles Darwin University
Animation: Alan Dickson, Yukfoo Animation
Sound: Andrew McGrath, Soundwaves
Voiceover: Virginia Gay
Key Illustrations: Paul Smith, Ballsy Creative
Music composed by Erin McKimm
*Source: Times Higher Education Rankings 2015-2016.