Challenger targets nervous retirees still reeling from the GFC in new campaign via 303 Sydney
March 16 2011, 9:57 am | | 7 Comments
A new campaign for Challenger targeting retirees via 303, Sydney.
Creative Director: Simon Langley
Copywriter: Henry Hall
Agency Producer: Lucy Trengrove
Director: Dave Denneen
Producer: Anna Fawcett
Production Company: FG Entertainment
7 Comments
This really pushes the creative envelope. Unfortunately it pushes it into a mailbox with “shit” written on it, outside house number one-hundred-and-what-the-fuck-was-that?
Why , oh why would you put this on the blog…..other than to prove it’s not just BMF doing rubbish, it’s their ex staffers as well.
Typcial 303 work
@ 11.28
If there were an awards category for comments on this blog, you’d probably be a finalist.
Gold 11:28.
Grand Prix @11.28
Great strategy: scare the shit out of the old bastards so they have a heart attack and die and don’t need any super.