Carlton Draught hands over 30 Aussie pubs to comedian Tim ‘Rosso’ Ross as ‘The Publican’
Carlton Draught has given comedian Tim ‘Rosso’ Ross the keys to the best pubs in Australia, inviting him to step in and take control of the bar, have a good laugh and share a brewery fresh Carlton Draught with the locals.
As ‘The Publican’ Rosso will visit more than 30 pubs up and down the East Coast, spending an evening sharing hilarious stories and a laugh with both the regulars and the blow-ins, giving them a night at their local that will go down in pub history.
‘The Publican’ will take centre-stage at the featured pubs for one night to run things his way – from chewing the fat with the locals to delivering a dedicated new pub stand-up comedy show. Rosso has also promised to bring some of his Black Rose musician mates along to the party, ensuring that it’s a fun and memorable night at the pub.
The well-known comedian and author has gone to great lengths to assume the role of ‘The Publican’, donning a fat suit and completing a Responsible Service of Alcohol course in preparation.
Says ‘Rosso’: “For me, nothing beats going to the pub and having a schooner of Carlton Draught. I like the ritual of stopping at a pub, pulling up a stool and having a yarn with other locals. Now as ‘The Publican’ I get to swap radio microphones for beer taps and live-out every Aussie bloke’s dream of running a pub their way.”
‘The Publican’ tour will kick-off on Sunday October 23rd at the Woollahra Hotel, Woollahra from 4pm, with Rosso running the pub for up to four hours. The next two stops on the tour will be:
Robin Hood Hotel, Waverly – October 25th 6pm
Honeysuckle Hotel, Newcastle – October 26th 6pm
Says Andrew Meldrum, group marketing manager for Carlton Draught at CUB: “Sharing a beer and a laugh at the pub with your mates is a classic Aussie tradition. Rosso has teamed up with Carlton Draught to celebrate everything we love about a night out at the local.”
The Rosso ‘Publican’ tour will continue on throughout October, November and December 2011.
14 Comments
Didn’t Walker’s Crisps use a famous UK comedian in the pub in the award winning ‘Sandwich’ commercial?
Al Murray the pub landlord. V. funny.
11.45. Didn’t a campaign once use a celebrity in a popular setting. OMG.
Yes, probably. But give them a break. I think it is a nice idea. I can imagine the local communities will enjoy it and sure it will make for some funny content.
The execution will be key here. Nice idea, hope it doesn’t become too staged.
So, couldn’t get anyone funny then.
Bit similar. Not that that will stop Clems winning awards for it (See NAB ‘Honesty Experiment’)…
It’s not an ad campaign. It’s an activation.
Familiar, you are a total knob aren’t you. It’s like saying it’s similar to a tennet’s ad because it features a glass of beer in it!!!!!
Get back to work you dick.
Activation, so it doesn’t matter, other than a handful of punters, nobody outside the industry will ever hear about it.
It’s good to see Carlton Draught aiming speaking directly to their consumer. Fat fucks who think their funny after a few jars.
Which agency is actually behind this experiential?
I hope you’RE not a copywriter Great look
Yes My Wurd, I is.
That’s not a great look, Great look