Carl Robertson + Tristan Viney in Cannes: Day 3

After winning silver last year in the Cannes Young Lions competition, Carl Robertson and Tristan Viney are back, documenting their time in Cannes on their blog, 2 Lions 2 Furious.

Life lessons from the God of fuck – By Tristan Viney

What can Marilyn Manson teach us about marketing?

A lot.

So far, he’s been one of the most intelligent, articulate, entertaining, and, without a doubt, the most vulgar speakers at the festival. During his 45-minute interview, he dropped so many nuggets of wisdom in a way that only Marilyn Manson could. Some appropriate for brands. Some appropriate for life. Some appropriate for neither.

Here goes.

1. If you take a girl home, squirt lemon on her genitals. If she screams, don’t have sex with her – she has a disease.

2. You can’t sell something that’s fake. No one wants it.

3. Only appealing to your fan base is lazy. Make new fans.

4. Never trust a girl with three names. They’re the ones who count your eyelashes while you sleep.

5. Fire someone on your first day so people fear you.

6. Stay true to yourself. But keep evolving.

7. Instead of committing suicide – express yourself. That’s art.

He touched a lot on what’s become a very common theme at the festival – authenticity. It’s a philosophy he lives by and he’s the exact same person whether he’s performing on stage, talking to thousands of strangers in Cannes, or trying to convince girls to have sex with him on his recently purchased embalming table. (Yes, I’m serious.)

This is how he’s maintained his prolific status for so long – and how we can create brands that do the same.