Digital production studio Captiv8 creates first interactive mobile app for Movie Extra Tropfest
Broadcast and digital production studio, Captiv8, has been appointed to design and develop an interactive mobile app for Movie Extra Tropfest 2012, the world’s largest short film festival.
Launching today, it is the first app of its kind in Australia and the first ever Tropfest app to become available. Having worked with Tropfest for the last 3 years producing the motion graphics for the event and television broadcast, this year sees the extension of Captiv8’s partnership with Tropfest into the digital space.
The Tropfest iPhone ppp will engage, entertain and inform, providing users with a unique way to access short films and information about this year’s festival.
The app will provide iPhone users with a great range of Tropfest finalist films from over the years, as well as an exclusive selection of shortlisted films from last year’s competition.
Event goers will also be able to access maps and information for all of the nine event sites across Australia and NZ.
Features of the app include:
– 40 Tropfest films including an exclusive selection of never-before-seen Tropfest content.
– Playlist – the ability for the user to create playlists of their favorite Tropfest films on the fly
– Live countdown to the festival.
– Event Information – detailed maps and location information, transport information and schedule details for all live Movie Extra Tropfest sites; Sydney, Melbourne, Wollongong, Canberra, Adelaide, Perth, Brisbane, Surfers Paradise and New Zealand.
– Information on this year’s Movie Extra Tropfest Finalists.
Following the Australian event, the mobile app will be updated for other Tropfest festivals around the world, including Tropfest New York that will be held in June 2012.
Says Keir Maher, director at Captiv8: “It’s great to be expanding our partnership with Tropfest. Developing the mobile App is a natural extension, allowing people to access the fantastic short film content collected over the last 20 years as well as an interactive companion for event information. This project gives Captiv8 a great opportunity to showcase our 3 core disciplines of Design, Broadcast & Digital working together.”
Tropfest Festival and Business Manager, Paul Stuart added: “We are always looking to provide our audience with new ways to interact with the Tropfest brand and our unique content. We share a great working relationship with the team at Captiv8 and we are thrilled with what they have achieved for our very first app.”
1 Comment
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