Whybin\TBWA\Tequila Sydney and Clemenger BBDO Melbourne score Gold at prestigious John Caples International Awards in New York
Whybin\TBWA\Tequila, Sydney scored two Gold and Clemenger BBDO Melbourne won one at the prestigious John Caples International Awards held in New York.
Whybins won for Pedigree ‘Dog-A-Like’ and NRMA ‘My car is your car’, while Clems scored for NAB ‘Break Up’.
The awards honour the best in direct and interactive marketing around the world. In all, only 22 Golds were awarded, six going to New Zealand and three to Australia.
M&C Saatchi scored four Silver Caples – two for Optus ‘Make Cyberspace a Better Place’ (Dimensional Mail over $5 and Art Direction), Ping-Pong by Noise’, a collaboration between M&C Saatchi and Mark was Sydney’s third, while ‘The Magnificent Memory Machine’ struck silver for M&C Saatchi Melbourne.
M&C Saatchi Sydney also won two Bronze Caples with Sydney Dogs & Cats Home ‘Limited Edition’ (Integrated Campaigns) and Optus Australian Open (Direct Response TV).
BMF Sydney also won two silvers – one for a self promo – the other for copywriting for Livestock Australia ‘Lambassador 2011’.
GOLD
Agency: Whybin\TBWA\Tequila, Sydney
Client: Mars Petcare Australia
Category: Mobile marketing
Agency: Whybin\TBWA\Tequila, Sydney
Client: IAG Direct Insurance
Category: Integrated campaign
Agency: Clemenger BBDO Proximity, Melbourne
Client: National Australia Bank
Category: Integrated campaign
Agency: Republik Advertising, Auckland
Client: Fuji Xerox New Zealand
Category: Direct mail dimensional, over $5 cost per piece
Agency: Republik Advertising, Auckland
Client: Fuji Xerox New Zealand
Category: Copywriting
Agency: Colenso BBDO/AIM Proximity, Auckland
Client: Mars
Category: Campaign Microsite
Agency: Colenso BBDO/AIM Proximity, Auckland
Client: Levi Strauss & Co. San Francisco
Category: Viral video marketing
Agency: Colenso BBDO & AIM Proximity, Auckland
Client: Frucor Beverages
Category: Launch campaign
Agency: Clemenger BBDO, Wellington
Client: New Zealand Transport Agency
Category: Print collateral, non-mail
4 Comments
What the fuck are the John Caples Awards? “Prestigious”?
They are the highest ranking in points alongside Cannes in the Gunn Report.
In the Dm world – they are the ducks nuts. Thats why Kingy getting the lifetime achievement award was so special.
How long have you worked in this industry?
yeah if you haven’t heard of Caples you’re a bit of head in the sand kinda person.
it’s most prestigious worldwide award system purely for Direct – not just DM but Direct Response and Digital too.
It’s really interesting that Dog a like has been so successful award wise because the technology seems to be really wonky. At best the face match ups seem to be 90% random. Not saying it doesn’t deserve to win – it’s a really engaging idea, just seems execution has not caught up to the idea. I would think digital ideas need to actually work, functionally, to be considered a success.