Cannes Contenders: Whybin\TBWA Melbourne
How will Australia perform at Cannes this year? Over the next few weeks in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
Whybin\TBWA Group Melbourne
To launch the new Nissan Patrol as the most rugged and beautifully refined 4×4 ever — we needed a track to match. So we took the soundwave from one of the most refined musical compositions in history, Beethoven’s Ninth. From that we created a 5 story high, 4×4 track, half the length of a football field, complete with rock obstacles, water crossings, and massive inclines/descents. The peaks and troughs of the song, became the peaks and troughs of our track. The event and demonstration became an online film for the 4X4 community and Patrol enthusiasts, leading to more content and test-drive opportunities.
Whybin\TBWA Group Melbourne
In a world without petrol, what do we do with all the pumps? To launch the new 100% electric Nissan LEAF, nearly 50 petrol bowsers were transformed into more useful things – because with the Nissan LEAF you never need to use petrol again. The recycled petrol bowsers were turned into functioning pieces of interactive art including arcade games, a fish tank, coffee machine, giant water fountain, music amps, and a bird feeder that featured a bowser covered in birdseed.