Cannes Contenders: Ogilvy, Sydney

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

KFC: Fish With Bite – Seal

For years the KFC spicy Zinger chicken fillet has been a favourite on the KFC menu. To broaden the product offering, KFC created a spicy Zinger coated Fish Fillet especially for the Australian market. Just like the chicken product, the Zinger Fish Fillets pack some real heat when eaten. To launch the product we set out to bring the light-hearted nature of the KFC brand to life whilst showcasing the unique Zinger offering – that being it’s a fish fillet that’s very spicy. In doing so, through illustration we humorously demonstrated the effect Zinger Fish Fillets have on lovers of fish.

KFC: Fish With Bite – Pelican

KFC: Fish With Bite – Penguin

Ogilvy & Mather, Sydney