Cannes Contenders: McCann, Sydney
How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
McCann, Sydney
Whilst people complain about reserving a table at the hottest restaurants, the horrible truth is that 795 million people worldwide struggle to simply eat. That’s why 75+ partnering restaurants donated one of their very best table reservations, a 3-course meal and drinks. We auctioned these tables off to the highest bidder on eBay, which made A Table To End Hunger the only way to have dinner at one of these extremely sought after restaurants. With all proceeds going directly to end world hunger.
The initiative launched with 20 partnering restaurants in Sydney but a year later more than 75 restaurants across Australia, Singapore and Tokyo joined in. The Hunger Project is committed to A Table To End Hunger as an ongoing global platform to raise awareness and funds to end world hunger. By bidding for a table, others got food on theirs.