Cannes Contenders: Leo Burnett Sydney
How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
Leo Burnett Sydney
On May 20, Coke and Leo Burnett unveiled a new initiative aimed at breaking down barriers and creating a simple moment of happiness between two nations at odds â India and Pakistan. The initiative, “Small World Machines,” provides a live communications portal through a Coca-Cola vending machine for Indians and Pakistanis to interact with and engage across country borders. The “Small World Machines” experience was created to provoke happiness in the world through human connections.
Leo Burnett Sydney
Run That Town is a strategy game with a twist. Use real Census data to discover who’s who in your area, and make decisions that will sway popular opinion in your favour. Choose from hundreds of projects for your town – from the practical to the preposterous. What kind of leader will you be? Will you be treated to a ticker tape parade, or chased out of town by an angry mob?
Leo Burnett Sydney
The Bundaberg Distilling Company launched an integrated campaign called ‘Road to Recovery’ designed to help the local Bundaberg community get back on its feet after the flood crisis.
Leo Burnett Sydney
Earlier this year Leo Burnett Sydney launched its own cider “Leo’s Cider”. Dedicated to the ‘little guys’ and part of its ‘Help from Leo’ promotion, it aimed at giving one new Australian business the opportunity to win up to $100,000 in creative and strategic advice from Leo Burnett.
Leo Burnett Sydney
Johnnie Walker released a 60 sec TVC part of its new campaign entitled ‘Where Flavour is King’.
Leo Burnett Sydney
Diageo’s brand Bundaberg launched a TVC for Bundaberg Red in a campaign created by Leo Burnett Sydney featuring the tag-line ‘as smooth as life is rough’.
Bundaberg “Top Rum”
Leo Burnett Sydney
A series of “Top Rum” posters for Diageo’s brand Bundaberg.