Australia’s Cannes Contenders: Droga5 Australia, Host Sydney and Colman Rasic, Sydney
How will OZ perform at Cannes this year?Over the next month in the lead up to the Festival, Campaign Briefwill be showcasing the work we hope will impress the judges…
Droga5 Australia
In part 1 of the Boosted Inspiration Series, we meet the inventor of the next big thing: “Moreing”. In the quest to add more, the lines are blurred between art, design, fashion and garden gnomes. This is the first of a series of films created by Droga5 Australia around the idea of Boosted inspiration.
Droga5 Australia
A film featuring Phill Pace, a contender for the Mr Australia bodybuilder title, to launch Domestos’ new toilet cleaner. The film follows a typical day in the life for Phill as he eats his way to the title.
Droga5 Australia
Last year, the Legacy badge took on a brand new look, complete with earphones and a play list. The Legacy Songs Badge, conceived and produced by Droga5 for Telstra, aimed to connect younger Australians with the charity and help raise funds for the families of fallen servicemen and women during Legacy Week.
Droga5 Australia
A kick in the face from a pantomime horse, a beautiful girl dressed as a cat licking a bath full of milk, the first man to give birth, the grim reaper accepting a bribe, and a hot judge running off with you; these are just a fraction of the outrageous and outrageously sexy moments that might play out in your Lynx Fast Life, the first campaign by Droga5 for Lynx in Australia.
Host, Sydney
Host created an online reality show called ‘The Kiwi Sceptics’, which documented Air New Zealand’s attempts to convert four Australians into New Zealand advocates. The show featured four real Australians who all said that they wouldn’t go to New Zealand in a million years, and set out to change their mind.
Host, Sydney
To help present Sydney Water as a progressive, innovative company with sustainability at its core, Host developed a campaign encouraging Sydney-siders to reconsider their preconceptions towards drinking tap water by launching Tap™ – a Sydney Water product. This grass roots initiative positioned tap water as the original eco water.
Host, Sydney
2020 Vision is a documentary series about the future of TV, featuring the views of internationally recognised industry experts from all aspects of broadcasting, advertising, marketing and production. This second series captured 5 expert perspectives on the contemporary role of TV and included Mark Holden (PHD Worldwide), David Poltrack (CBS Television) and Dan Wieden (Wieden+Kennedy).
Colman Rasic, Sydney
MTV and Muse, in partnership with USAID, releases a music video that dramatically highlighted the dangers and impact of human trafficking. Produced for the band’s track MK Ultra from the album The Resistance, the video is the third in a series of award-winning music video collaborations launched in 2008 with Radiohead for their track All I Need, and was followed up with The Killers in 2009 with a video by David Slade (Twilight: Eclipse) for the song Goodnight, Travel Well.
Colman Rasic, Sydney
An illustrated print ad for MTV Exit Foundation.
Colman Rasic, Sydney
Korea Tourism Organization wanted a fun and engaging giveaway prize for summer; to attract 25-40 Australians to visit Korea. Korea can be a confusing place to visit, especially for a first-time Australian tourist. Unless you are a local, the busy cities filled with rows of narrow streets can take some time to navigate. What’s more, most Koreans don’t speak a word of English, which means asking for help can also be a daunting experience. The agency created a unique navigational T-shirt for tourists to wear on their trip to Korea. The T-Shirt features 35 pictograms to help tourists communicate with locals by simply pointing to what they needed help with. Most importantly, they could do it without speaking a word of Korean. Af
ter all a picture is worth a thousand words. The idea of creating a t-shirt that was also a navigational device led the design and execution. We kept it minimal and ensured the diagrams were easy to understand, while still having personality. The colour palette simply reflected the national colours of Korea. The ‘T-NAV’ T-shirt became a hit on the Korea Tourism Organization Facebook page. It gave the brand personality and helped to generate buzz and engagement with Australians interested in visiting Korea. Most importantly, the idea of travelling to Korea became more accessible and fun.