Camel Girl gets her 60# of free to air time in WA
After hitting tens of thousands of views on Youtube, Drug Aware WA and The Brand Agency has re-edited the brave story of Alice, the young Camel Girl, to spread her message to the masses via a 60-second TVC for Western Australian screens. The original 3 minute film spread across the globe in record time, appearing on several prominent youth and dance music blogs and even making an appearance on French TV.
Alice, a young girl with the superhuman-like ability to drink hundreds of litres of water before hitting the music festival circuit, was used by The Brand Agency, Perth and Drug Aware to promote a message of water consumption during the music festival season.
Her story was captured by award-winning Perth director Corrie Jones and director of photography Allan Myles, with editing and grading handled by Matt Osborne (First Light/Laika3) and original music by Myles Wright. The Brand Agency’s Rikki Burns and Josh Edge worked with Alice to bring her message to life.
VIEW THE 60 SECOND SPOT (low res):
VIEW THE 60 SECOND SPOT (hi res):
Client: Drug and Alcohol Office of Western Australia
Agency: The Brand Agency, Perth
Creative Director: Craig Buchanan
Screenplay: Josh Edge, Rikki Burns and Corrie Jones
Director: Corrie Jones
Copywriter: Josh Edge
Art Director: Rikki Burns
Producer: Kate Downie
Account Director: Pia McMorran
Head of Strategy: Paul Yole
Director of Photography: Allan Myles
Editing and Grading: Matt Osborne
Music: Myles Wright
Still Photography: Thom Perry
9 Comments
You’re fired.
Just in time for the Festival season. Sorry, I meant awards season.
Wow. 47,000 views on YouTube.
That’s certainly setting the world on fire.
Yay virals.
Nice hump. Good idea.
Spreading across the globe in record time? Compared to what? It’s not The Big Ad.
Saw this a couple of months ago. Nice.
Hey 3.36, what the hell would you know about advertising?! Go crawl back under a freaking rock and masturbate over your own pathetic career. You’re just another has-been who doesn’t know jack about what it takes to be creative these days. Even is this idea does suck, and I’m not saying it does, but even if it did you should keep that shit to yourself! Loser!
Time for your medication, 9:46. You’re hallucinating again. There is no 3:36.
Ahhh, the girl I would most like to hump is back.