BWM captures essence of Aussie farmers in a new campaign for Birds Eye’s Field Fresh A
BWM Melbourne has captured the essence of Aussie farmers in a new campaign for Birds Eye’s Field Fresh A.
The campaign taps into Birds Eye’s 60-year history of partnering with Australian farmers and providing the best quality frozen vegetables from Tasmania and Bathurst.
The cross-platform campaign offers insight into a Birds Eye pea farmer and their role in ensuring Aussie consumers get the best while keeping the Australian farming community thriving.
Executions cover TV (including telecast sponsorship of one of Australia’s great sporting events, the Australian Open), print, digital and outdoor.
Says BWM Melbourne creative director Shaun Branagan: “Birds Eye is one of the great Australian brands and the campaign adds some personal depth to that positioning with the farmers.”
Says Simplot general manager marketing Tara Lordsmith: “This wonderful campaign developed by BWM encourages consumers to join us in backing our local producers by buying our Birds Eye Field Fresh Australian Grown range of frozen vegetable products”.
Agency: BWM Melbourne
Executive Creative Director: Rob Belgiovane
Creative Director: Shaun Branagan
Creative Group Heads: Amy Hollier and Gus Johnston
Executive Planning Director: Jamie Mackay
Group Account Director: Belinda Murray
Account Exec: Lewis Muholland
Production House: XYZ
Simplot
General Manager Retail Marketing: Tara Lordsmith
Senior Brand Manager: Sue Scott
Brand Manager: Lana Gilbert
2 Comments
Surely this hasn’t been done by genuine professionals, not even the bottom of the class students of award school could do this poorly.
@ 9:36, nobody ever said BWM Melbourne are genuine professionals.