Buddy Holly’s ‘Every day’ classic re-energises Woman’s Day in new campaign via Banjo, Sydney
A refreshed and re-energised Woman’s Day hits newsstands this morning following the launch last night of a new brand campaign via Banjo, Sydney backed with a $4.5 million television schedule covering all capital cities and regional areas.
The 30-second TVC for Australia’s top-circulating and most-read weekly features a woman relaxing with her magazine as the world of Woman’s Day literally comes to life around her.
Produced by Photoplay films, the TVC is directed by creative whiz kids,Diamond Dogs, whose previous work includes the Robbie Williams filmclip ‘You Know Me’ as well as big UK set productions.
Woman’sDay’s key pillars – including food, fashion, celebrity, health,horoscopes and puzzles – are presented in a fun, positive andentertaining way.
Further enhancing the ‘feel-good factor’, thesoundtrack uses Buddy Holly’s iconic song, ‘Everyday’, which has beenre-recorded using a contemporary female voice.
11 Comments
Everyone’s really jumping on the Old Spice, background changes aren’t they now…
the music has just died.
The New Idea Bjork music video homage/ rip off is even worse
sweet, love a big number !
4.5 mill media spend still wont make this memorable
Utterly forgettable.
A complete air swing with that track; the track’s older than the demographic . . . released in 1957. Even ‘No Idea’s Bjork track is more inspired than this. Thanks for the toilet break!
ART DIRECTOR: I’ve cracked it!
WRITER: Yeah? What’s the idea?
ART DIRECTOR: Look up song titles with the word ‘Day’ in it.
WRITER: Brilliant! Job done! Where’s lunch?
This is truly bad.
i really like the song! who sings it?
This sounds a great deal like Australia Angie Hart who use to front the band Frente. Checkm it out on youtube. Also sounds a little like Sarah Blasko but mostly like Angie.
I would REALLY like to know who sings this!!! can anyone please tell me???