Bridget Taylor’s Cannes Diary: Day Four

Bridget Taylor, executive creative director at Contagion, is on the Cannes Lions Radio jury. Taylor, along with most of the Australian and NZ jurors, is reporting exclusively for Campaign Brief.

Metal time:

How we selected what got what. There were three key things:

Brilliant strategy

Unique idea

Flawlessly executed

But man it’s hard to win at Cannes, so well done to all those who got a finalist or metal, it’s a great achievement.