Bree Mankin joins Activation Union as managing partner – growth and client strategy 

Activation Union has announced the appointment of Bree Mankin as managing partner. In this pivotal role, Mankin will spearhead the agency’s growth initiatives and client strategy, leveraging her extensive experience and innovative approach in delivering exceptional results for her clients.

With over two decades of experience in marketing and communications, Mankin is a seasoned leader renowned for her strategic acumen and deep industry insights. Having held senior positions across the APAC and ANZ regions for both independent and networked agencies, she brings a wealth of knowledge and a proven track record of driving success for top-tier clients.

Throughout her career, Mankin has collaborated with industry giants such as Unilever, Diageo, Coca-Cola European Partners, Procter & Gamble, L’Oréal, Penfolds, Asahi, Samsung, 7 Eleven, Bonds, and more, delivering award winning work, innovative solutions, and tangible business outcomes.

Says James Neale, CEO of Activation Union: “We are thrilled to welcome Bree to the Activation Union family. Her exceptional leadership skills, coupled with her extensive experience and client-centric approach, make her the ideal candidate to lead our growth and client strategy efforts. Bree’s joining the team underscores our commitment to delivering unparalleled value to our clients and driving sustainable growth for our agency.”

Says Mankin: “I am honoured to join Activation Union at such an exciting time in the agency’s journey, along with getting the opportunity to work again with James. I am deeply passionate about driving growth and creating impactful strategies that propel businesses forward. Activation Union’s commitment to excellence and innovation aligns perfectly with my own values, and I look forward to collaborating with the team to unlock new opportunities and deliver exceptional results for our clients.”