Multiple D&AD Nominations for Droga5, Publicis Mojo, CumminsNitro and Colenso BBDO NZ – Australia ranked third behind UK and USA
Three agencies in Australia and one in New Zealand stormed home to glory on the final day of judging at the D&AD Awards with Droga5 Sydney, Publicis Mojo Sydney, CumminsNitro Brisbane and Colenso BBDO New Zealand all receiving multiple Nominations – helping Australia to third in the world behind the UK and USA.
With judging now completed, Droga5 Sydney have three Nominations, two for VB ‘The Regulars’ in the Writing for Advertising and TV/Cinema categories and one for V Australia ‘4230LA’ for Direct – Online. Publicis Mojo, Sydney have four Nominations, all for Boag’s ‘Pure Waters’ – one for TV/Cinema, and three for Craft: Direction (Steve Rogers @ Revolver), Editing (Alexandre de Franceschi at Guillotine) and Special Effects (Fin Design + Effects). CumminsNitro Brisbane have three Nominations, all for Queensland Tourism ‘Best job in the world’ – for Integrated, Direct – Integrated and for Digital.
For New Zealand, Colenso BBDO, Auckland now has two Nominations – one for Yellow Pages ‘Treehouse’ in the Branding category, the other for NZ Book Council ‘Going West’ in the Animation category. And Clemenger BBDO, Wellington has a Nomination for Road Safety ‘It’s your call’ in the Radio category.
In the end, juries selected 560 entries to go into the D&ADAnnual. Of these, 135 entries have been nominated for a D&AD Pencil.
The UK dominated of course (being D&AD with all juries dominated by UK creatives) with a staggering 266 entries in the book – nearly half the total – of which 60 are Nominations. The USA has 79 entries In Book, of which 24 are Nominations. Australia comes third, with a total of 37 In Book, of which 10 are Nominations. Germany came fourth with 31 In Book of which 7 are Nominations; Japan came fifth, with 25 In Book of which 5 are Nominations, followed by France with 20 In Book, of which 6 are Nominations.
In-Book work is considered the best work of the year and equivalentto a bronze award. Nominated work is considered worthy of a YellowPencil and equivalent to a silver award.
The winners will be announced at the D&AD Awards Ceremony & Dinner on 3 June. Student Awards nominations will be announced the week commencing 11 May.
Full list of the Australian and New Zealand winners at D&AD:
Writing for Advertising
TV & Cinema Advertising
Title: The Regulars
Client: Victoria Bitter
Agency: Droga5 Australia
Nation: Australia
Award: Nomination
Title: BBC Moon Week
Client: BBC Knowledge
Agency: Three Drunk Monkeys, Sydney
Nation: Australia
Award: In Book
Title: ‘Country Australian Border Security – Nothing Soft Gets In’
Client: Toyota 4WD Range
Agency: Saatchi & Saatchi Australia
Nation: Australia
Award: In Book
Title: Pollock
Client: Arts Channel
Agency: DDB New Zealand
Nation: New Zealand
Award: In Book
Title: Rothko
Client: Arts Channel
Agency: DDB New Zealand
Nation: New Zealand
Award: In Book
Title: Van Gogh
Client: Arts Channel
Agency: DDB New Zealand
Nation: New Zealand
Award: In Book
Title: ‘Declaration Form’ / ‘Not on my watch’ / ‘OneMale Fragrance’ / ‘Prohibited Items’ / ‘Happy Dog’ / ‘Hair Don’ts’ /’Herbal Tea’ / ‘Violation’ / ‘Notify’ / ‘Offensive Language’
Client: Toyota 4WD Range
Agency: Saatchi & Saatchi Australia
Nation: Australia
Award: In Book
Branding
New Branding Schemes for Small Business
Title: Alpha Box & Dice Wines
Client: Alpha Box & Dice
Agency: Mash
Nation: Australia
Award: In Book
Brand Communications in Moving Image
Title: BBC Moon Week
Client: BBC Knowledge
Agency: Three Drunk Monkeys, Sydney
Nation: Australia
Award: In Book
Brand Communications in 3D & Environments
Title: Treehouse Restaurant
Client: Yellow
Agency: Colenso BBDO, Auckland
Nation: New Zealand
Award: Nomination
Digital Advertising
Digital Advertising Campaigns
Title: The Best Job In The World
Client: Islands of the Great Barrier Reef
Agency: CumminsNitro Brisbane
Nation: Australia
Award: Nomination
Title: Right Music Wrongs
Client: Virgin Mobile Australia
Agency: Droga5 Australia
Nation: Australia
Award: In Book
Direct
Online
Title: 4320LA/SYD
Client: V Australia
Agency: Droga5 Australia
Nation: Australia
Award: Nomination
Integrated
Title: The Best Job In The World
Client: Island of the Great Barrier Reef
Agency: CumminsNitro Brisbane
Nation: Australia
Award: Nomination
Title: Tomorrow can be different…
Client: Winter Appeal
Agency: Clemenger BBDO Wellington
Nation: New Zealand
Award: In Book
Title: Together Incredible
Client: Orcon Broadband
Agency: SpecialGroup, Auckland
Nation: New Zealand
Award: In Book
Addressed Direct Mail Low Volume 501-10,000
Title: AWARD Call for Entries
Client: AWARD
Agency: DDB Sydney
Nation: Australia
Award: In Book
Art Direction
Title: AWARD Call for Entries
Client: AWARD
Agency: DDB Sydney
Nation: Australia
Award: In Book
Writing
Title: Man sizeds serifs
Client: Perth Advertising and Design Club
Agency: Rare, Perth
Nation: Australia
Award: In Book
Title: AWARD Call for Entries
Client: AWARD
Agency: DDB Sydney
Nation: Australia
Award: In Book
Graphic Design
Moving Image
Title: ‘Sydney Writers’ Festival Trailer’
Client: Sydney Writers’ Festival
Agency: Saatchi & Saatchi Australia
Nation: Australia
Award: In Book
Catalogues & Brochures
Title: Finsbury Green Sustainability Report 2010
Client: Finsbury Green
Agency: Parallax Design
Nation: Australia
Award: In Book
Stationery
Title: ‘Sydney Writers’ Festival Letterheads”
Client: Sydney Writers’ Festival
Agency: Saatchi & Saatchi Australia
Nation: Australia
Award: In Book
Logos
Title: City of Melbourne
Client: City of Melbourne
Agency: Landor Associates
Nation: Australia
Award: In Book
Integrated
Integrated
Title: The Best Job In The World
Client: Islands of the Great Barrier Reef
Agency: CumminsNitro, Brisbane
Nation: Australia
Award: Nomination
Title: Right Music Wrongs
Client: Virgin Mobile Australia
Agency: Droga5 Australia
Nation: Australia
Award: In Book
Title: Operation Kerplonk
Client: Fifth Leg
Agency: DDB Group Melbourne
Nation: Australia
Award: In Book
Title: Ask Richard
Client: FBi Radio
Agency: Naked Communications – Sydney
Nation: Australia
Award: In Book
Magazine and Newspaper Design
Entire Magazines
Title: Chef’s Special
Client: MLA
Agency: Mash
Nation: Australia
Award: In Book
Photography
Press Advertising
Title: Gorillas / Penguins / Tigers
Photographer: Simon Harsent
Client: WWF
Agency: Leo Burnett Sydney
Nation: Australia
Award: In Book
Packaging
Title: Collection No.14
Client: LIFEwithBIRD
Agency: Three60
Nation: Australia
Award: In Book
Book Design
Title: Melt – Portrait of an Iceberg
Photographer: Simon Harsent
Agency: OHPLAY PTE LTD
Nation: Singapore
Award: In Book
Typography
Graphic Design
Title: Big Mouth Zine
Client: WorkSafe Victoria
Agency: Lifelounge Pty Ltd
Nation: Australia
Award: In Book
Radio
Radio Commercials 1-30 seconds
Title: It’s Your Call
Client: Road Safety
Agency: Clemenger BBDO
Nation: New Zealand
Award: Nomination
Writing
Title: Signs you Love – Chicken Stuffing / Signsyou Love – Bacon / Signs you Love – Chicken Wings / Signs you Love -Fruit / Signs you Love – Potato / Signs you Love – Sausage
Client: McDonald’s
Agency: DDB Sydney
Nation: Australia
Award: In Book
TV & Cinema Communications
TV Brand Identities
Title: Mr Whippy / Unity / War / Love Story / Kurdish / Indigenous / Africa Sings
Client: SBS
Agency: US Sydney Pty Ltd
Nation: Australia
Award: In Book
TV Promotions, Stings & Programme Junctions
Title: BBC Moon Week
Client: BBC Knowledge
Agency: Three Drunk Monkeys
Nation: Australia
Award: In Book
TV & Cinema Advertising
TV Commercials 21-40 seconds
Title: Cliff
Client: Panasonic
Agency: The Campaign Palace, Sydney
Nation: Australia
Award: In Book
TV Commercials 41-60 seconds
Title: Pure Waters
Client: James Boags
Agency: Publicis Mojo, Sydney
Nation: Australia
Award: Nomination
TV Commercials 61-120 seconds
Title: The Regulars
Client: Victoria Bitter
Agency: Droga5 Australia
Nation: Australia
Award: Nomination
Title: Swap
Client: Anti-Drug Driving
Agency: Grey Melbourne
Nation: Australia
Award: In Book
TV Commercial Campaigns
Title: VB Regulars – Punching Above / VB Regulars – Cougars / VB Regulars – Cow / VB Regulars – Instructions / VB Regulars – Quiche / VB Regulars – Sheilas
Client: Victoria Bitter
Agency: Droga5 Australia
Nation: Australia
Award: In Book
TV & Cinema Crafts
Production Design
Title: Grenade
Client: Rodney District Council
Production Company: Flying Fish
Agency: Saatchi & Saatchi New Zealand
Nation: New Zealand
Award: In Book
Direction
Title: Pure Waters
Client: James Boag’s Draught
Director: Steve Rogers @ Revolver
Agency: Publicis Mojo Sydney
Nation: Australia
Award: Nomination
Editing
Title: Pure Waters
Client: James Boag’s Draught
Editor: Alexandre De Franceschi @ Guillotine
Agency: Publicis Mojo Sydney
Editing House: Guillotine
Nation: Australia
Award: Nomination
Special Effects
Title: Pure Waters
Client: James Boag’s Draught
SFX: Fin Design + Effects
Agency: Publicis Mojo Sydney
Nation: Australia
Award: Nomination
Animation
Title: Going West
Animation: Andersen M Studio
Client: New Zealand Book Council
Agency: Colenso BBDO, Auckland
Nation: New Zealand
Award: Nomination
For full results visit: http://www.dandad.org/
16 Comments
D5 Sydney are killing it
jesus when is that best job going to end -surely it was in last year!
Pure waters, gold at every show so far and a nomination at D&AD. Well done Micah & Co. Great to see it get nominations for Directing, special effects and Editing also. Now that is just pure class and almost impossible for an Australian ad. So a big congrats has to go to Steve Rogers and the guys he got involved. Just brilliant.
Well done to D5 also. Neither of these campaigns are my faves but still, 2 campaigns getting nominations. Brilliant.
It’s not easy to out do the poms when it comes to beer, so 2 beer campaigns has to be a first doesn’t it?
Last but not least, Best job in the world. Glad the poms recognized it. I really wasn’t sure they would. I thought they’d get on their high English horse.
In my book, this is a great year for Australia. Killer.
Well done Palace Sydney.
Congrats DDB. AWARD was awesome. Should pick up at Cannes.
Nice one Monkeys!
Surely, unless Revolver have been absorbed by Publicis (I thought they were on a hiring freeze??), the accolade should go to them, not the agency? Not sure who edited them, and I guess now we’ll never know? Maybe a small point, but we’ve got some amazing prod companies given size of industry and these awards are a great ad for them too. Congrats all, though, sincerely.
Well done Nobby and Co.
Complete domanation!
Yes, I did mean ‘domanation’ in a sexual way.
A total screw.
Yeha.
Not to be confused with Domination of any kind…
Hang on. Rewind that. Australia; 3rd in entire world at D&AD???
That’s bloody massive. Hey, here’s a thought: let’s stop botching about our own on this and other blogs, and start celebrating the fact everyone else in the world wants to work here: not just for the beaches, but also because we’re world class at ads.
Stop the hating. Start the loving.
Congrats Droga5, Mojo, Revolver and all great Aussie inspirers….
Well done the Nobster!, No looking back!
10.19, I assume you meant “bitching” not “botching”???
In which case, couldn’t agree more.
The only thing holding us back here and in NZ (where I hear it’s even worse) is all the tall poppy bitching that goes on this side of the world.
It’s time we collectively pulled our head in and focused on being No2 at D&AD next year…
Less Aussies on the panel – and we take home more metal!
Well done, the work must’ve been great. We all know how much OS judges hate Australian work.
That should be “fewer” Aussies on the panel, 11.34.
But who cares about the language these days?
@11:34 what makes you think OS judges hate our work? not my experience at all having worked and judged OS. the great real work like boags, big ad etc seems to get up.