Bounce Creative to give away $200,000 worth of billboard space through social media to those with a message worth sharing

Sydney agency ​Bounce Creative​ is rethinking how advertising spaces are being used and giving away 20 spots on some huge roadside billboards – FREE to anyone with an interesting story to tell.

So why did this small agency invest in such an expensive media, only to give it all away?

Bounce’s creative director Joel Chapman puts it simply: “As an agency, we believe that the best conversations are often centred around people, not brands. And in what has obviously been a turbulent year, we thought, why not put our money where our mouths are and give advertising spaces back to people within the community.

“Ultimately, we want to shine a light on the interesting and genuine conversations that come about. We’re well aware that this could go in any direction, but that’s the exciting part!”

In the aptly titled campaign; #AdsForThePeople the agency founder believes it would be far more fun to see a baby gender reveal, someone looking for their lost cat, or a shout out to the local kebab shop on a massive side of the road billboard, rather than another car ad.

Says Chapman: “Well, when you work in advertising it’s easy to get caught up in our own world and assume that everyone else is eagerly awaiting the next big campaign launch from their favourite brands. But the reality is, outside of the industry, it’s a lot harder to cut through the noise.”

If you’ve got something interesting to say that you think deserves to be written in lights on the side of the road, all you have to do is comment on t​his instagram post here​ for the chance to win. Whatever story you want to share, there’s never been a more accessible (and affordable) way to get it up on a huge billboard!

The competition is currently open, and the billboards will be updated in real time throughout mid January when the campaign wraps up. Full terms and conditions can be found h​ere​.

More information at w​ww.BounceCreative.Co