BMF wins round 3 of 2011 Siren Awards
Ad agency, BMF has won the overall and single categories for round three of the 2011 Siren Awards. The ad for the Football Federation of Australia was called “Fan Made Stories – Chanting Dave” and was written by Dean Hunt and Paul Bruce.
Judge, and previous round winner, Michael Skarbek from AJF Partnership said about the winning ad: “There were a few great entries in this round, making it really hard to pick a winner. But ‘Chanting Dave’ won us over because it was unexpected and funny, and still just as good after listening to it again and again. Which, with so many good contenders, we had to do.”
Winning writers, Dean Hunt and Paul Bruce said football fans were part of the inspiration for writing the ad. “This Fan Made Story, complete with intro voiceover and musical sting, honours the efforts of those football fans who create the unique atmosphere found at Hyundai A-League games. In this case, chanting practice.”
They said that the most important thing when writing a radio ad was to:”Respect the format. Write for radio. Take time for pre-production,just like you would for TV. Cast properly. Use a director (we usedEardrum). Try things.”
There were two highly commended ads in the single category. They werean ad for Four N Twenty called “Angus Breeder – Apology”, written byJulian Schreiber and Tom Martin from Clemenger Melbourne and an ad for7-Eleven, called “Pants” and written by Andrew Woodhead and EamonnDixon from agency, Leo Burnett Melbourne.
Winner of the campaign category was “Slow Mornings” for 7-Eleven,written by Andrew Woodhead and Eamonn Dixon from agency, Leo BurnettMelbourne. The campaign uses humor to encourage people to buy a coffeefrom 7-Eleven.
Winner of the craft category was an ad for Coopers DIY Beer, called”Deadly Doorbell/Dodgy Doggy Door/ Short Temper.” It was produced bysound engineers, Ralph van Dijk and Abbie Sie from production studio,Eardrum/Song Zu in Sydney.
There was one highly commended ad in the craft category. It was an adfor Solo called “Junk Yard” and was produced by sound engineer, PaulTaylor from production studio, Sound Reservoir in Sydney.
The national Siren Awards are run by Commercial Radio Australia and aredesigned to recognise the best radio advertising in the country.Entries for round four of the 2011 Siren Awards are now open and closeon November 26. For more information visit the dedicated websitewww.sirenawards.com.au.
36 Comments
Funny Hunt
The winning spot is okay. Campaign is hands down best this year. Niiiiiiiiiiiiiiiiiiiiiiiiiiccccccccccccceeeeeeeeeeeeeeee Woooooooooorrrrrrrrrrrrkkkkkkk,
Finally some funny fucking ads that are well crafted get the nod in sirens. Hats off to the judge (and winner of the previous round) for not selecting weaker competition.
Good Radio. All should do well at the shows.
Big virtual pat on the back to you two ridiculously talented, lovely and good looking lads. Very well deserved.
Good title ‘Fan Made Stories’, That’s about it though.
Geez Leos down in Melb are cranking out some pretty decent radio this year. Must be all those dollar coffees.
Most impressive round thus far. Not surprised it was hard to select a winner. As a previous Sirens judge, after listening to all the contenders I reckon it must have been pretty close there. Let’s hope rounds 4 and 5 are just as good.
Prefer campaign to single. All good spots but. Rare to have so much good radio in a round. Must also add that I think the changes to judging process seem to be working. You want to see finalists and WINNERS that actually win at international shows.
A stack of funny spots here. Makes writing radio look easy. Which it’s not. It’s hard. I tried once. It was a disaster. Two radio stations refused to run it. We ended up sticking it on Gold FM. The ad was for skate shoes.
Killer campaign. worth a listen. has your ears on the edge of their seats. Laughed at all three. Not weak one in the bunch.
Good use of the medium. Especially slow mornings stuff. Had me hooked to the end. End VO is inspired.
That’s good coffee (I mean radio)
Hmm. Yes. Crusty eyes.
Nice radio. Hmm yes.
Dean is a manly man and writes many radio spots
Piss funny those coffee spots. Pants rocks my pants.
Sets a good standard for Australian radio.
Stella round of sound.
I thought the chanting one could have been written a little smarter. Nice idea. Great casting of the mother. Well produced. Not sure how it will fair against much tougher national/international competition.
Slow mornings?????? I feel like that most afternoons
Agree 3.12 Strong campaign. One of the best of the year.
wish i’d written any of them
Good call 3.12. Had a listen at your request. Glad I did.
Niggly point. But why does Dave have to say that he’s chanting? It would have made for a stronger and more surprising sign off.
Just how I like my coffee and my radio ads – fresh, strong and just the right amount of sweetness.
Agree with most. Best round of sirens so far.
Great radio and good judging. Coffee shoulda won overall though. funny shit.
I’d buy that for a dollar. Actually I’d pay a little more than that to stick my name on that campaign.
Good spots. Some good aussie radio is surfacing just before the next award cycle. Fingers crossed.
They’re on my legs,,,genius!!!!
From solid to sublime madness. Quite the round of work. Radio seems to be in good nick.
Well written radio overall. But full points to coffee for laugh value.
Is “write something nice on CB” a BMF agency brief this week. I’ve never seen so many comments about one round of the sirens.
Funny ain’t what it used to be.
What job number are you putting these comments on boys?
Phew…that’s better a negative comment. You must be relieved 9.02. Good work usually generates good comments.