BMF in search of big brains for Aldi
April 20 2010, 1:27 pm | | 19 Comments
How does a retail brand like ALDI attract bright young minds away froma career in finance or management to become and ALDI Area Manager? Howto get the right brains to apply, brains that are as innovative andefficient as ALDI itself? Recent online work from BMF Sydney.
19 Comments
If I had a good job in finance and someone offered me a job at ALDI I’d laugh them out of my extremely large office.
http://www.sevenbrains.com.au
I have a friend in finance who was making $200k within 2 years, all without a related degree and this in the middle of the GFC. And it’s only going up. I can’t wait to see the look on his face when I ask him if he wants to be a grocery store manager. But it’s not BMF’s fault their clients has impossible expectations. Anyone bright enough to get into finance is bright enough to never even consider ALDI regardless of whether their hand/eye co-ordination is good enough to guide a forklift through a maze. Because we all know that’s the BEST way of determining if you’re competant enough to manage a store… Having said that, the site is looks good I guess so well done there.
ALDI is were all the industry dinosaurs and naysayers will end up. Maybe this campaign is an industry in-joke?
I think this campaign should have targeted someone other than tertiary educated salary-folk (maybe highschool leavers/TAFE students?). That said, I checked out the website and I though it was well put together. Best response to the brief, I think.
I also scored high. Apparently only 1% of people scored as high as me and so I’d be perfect for ALDI! $100K+ salary here we come!
I love Aldi. The people who work there seem very happy. They are much friendlier than the mob at Woolworths. I think it’s because Aldi lets them sit down while they’re checking your groceries. I highly recommend their organic yoghurt. It’s yummy. And they’ve got these great little potato things that you put in the oven. My mum reckons you could serve them at a dinner party but I reckon all my snobby advertising friends would think that was a bit down market, so I don’t. If things go bad for me in advertising, I’m going to work at Aldi.
First, you’ll have to learn how to spell,3:39.
Have you tried their chocolate aswell? OMG. It’s better than Cadbury, well Cadbury in Australia anyway. I go there just for that, and usually end up coming out with a lawnmower or something.
@ 4:58
Thanks Dale Kerrigan.
?
O H NO
Terrible art direction?
Hello this does not fit the ALDA DNA.
Voice over ?
WTF ?
How Shizen iz thus?
…. Apart from that I like the silouettes.
That’s goin’ straight to the pool room.
looks really good!
not sure about the strategy though.
Given 95% of the current Awardschool students will not be earning $100K in four years, this is excellent media placement.
An Aldi brain?
Please, why would you want to have an Aldi Brain?
Is this sought of saying you’re a bit………………….” I don’t really know how to explain this”.
Exactly right, 12:21
An Aldi brain? Who wants a brain that offers only one out-of-the-box thought on any given subject and then won’t even package it into a sentence for you?
Do you have an Aldi brain?
That is, do you have a cheap, inferior brain that was produced in a Korean sweatshop and is attempting to pass itself off as a genuine brain despite the Konka badge stuck on the front?
I just took the Aldi brain test and scored so high it suggested I work in advertising instead. Or Woolies.
It’s a great place for grads to kick-off their careers and it sure beats the 40K I earned as a uni leaver.
I got bored haf way thru the product matching checkout simulator. oh well. back to the stocking shelves application.
Having looked at Rich Mad Ox’s link, it would appear to me that in order to get a job at BMF, one needs to be well versed in googling. Tut tut…