Black Sheep lets Guide Dogs into the fold
Adelaide ad agency Black Sheep has won a competitive tender to take over the advertising contract for Guide Dogs SA.NT., appointed to direct the not-for-profit organisation’s marketing communications, including brand campaigns, fundraising programs and disability services promotion.
In addition to Guide Dogs SA.NT, Black Sheep has also strengthened its partnership with Centro Properties adding new advertising contracts for the shopping centre group’s Victorian and Tasmanian stores to its existing work for the company’s South Australian centres.
Black Sheep Directors Andrew Millar and Simon O’Brien said the Guide Dogs SA.NT and extended Centro Properties accounts are a fantastic boost for the agency: “We’re delighted to be given the opportunity to work with Guide Dogs SA.NT, which is fast becoming a leader in the local disability sector,” said Millar.
“Black Sheep is looking forward to helping the organisation deliver its key messages to the community and help raise awareness about vision loss and impairment, hearing and sensory services and, of course, its magnificent guide dogs.
“We’re also thrilled to broaden our local partnership with Centro Properties to incorporate the company’s Victorian and Tasmanian operations. Winning this new interstate business is certainly a tremendous endorsement for the work we’ve been doing for Centro in SA in recent years.”