Bestads Top 6 of the week reviewed by Damon Collins, executive CD, RKCR/Y&R London
The Orange Film to Go commercial feels a little like an homage to the same agency’s wonderful work for Sony, just using popcorn instead of balls and paint. It’s charming and beautifully crafted none the less.
The winner for me however has to be the spot for Thien Long. It’s a lovely idea: to position stationary as something that encourages children learn more about the world. It taught me a few things too, such as an elephant weighs less than the tongue of a blue whale. And the animation and voice over are both faultless.
Enduramax certainly raises a smile. Amongst other things, if this ad is to be believed.
But I’m a sucker for a diagram, so my eye was drawn to the press ad for Thailand Yellow Pages. It explains, presumably for the benefit of those new to the book (young children and aliens?) that within its pages one can find the entire contents of a house, from barbecue to blow-up woman. It’s reassuring, if rather improbable, to see a lo-fi medium still being used to sell a lo-fi product.
The witty execution for Extreme66 Parachuting School allows us the satisfaction of completing a hilarious yet gruesome story for ourselves.
As does the ad for the MS Society, but with rather more upsetting results. My outdoor winner, it’s simple, immaculately crafted and cleverly helps explain the frustrating nature of such a crippling disease.
ScrabbleSearch uses the most popular search engine to sell the most popular board game. Anyone who partners with Google to do something cool is doing something right in my book.
Just beating it into first place though is Intel’s ‘The Escape’. A fun and slickly produced interactive film that’s a game that’s a product demo that neatly shows off the power of the company’s processors.