Bestads Six of the Best Reviewed by Tony Waissmann, CCO, República Havas, Miami

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Tony Waissmann, chief creative officer at República Havas, Miami.

BEST TV
Winner: Noah x PUMA ‘Winning Streak‘. What I liked the most was Puma, I really like the idea of inverting reality, and the “weird” are those dressed and not those naked. It seems to me that it is a way of talking about Noah de Puma’s clothes, like different, irreverent, daring, free people. I also think that in the second line, he manages to talk about how you are going to feel positively observed. You are the one who changes the rules, you are the one everyone looks at. The execution is very well done and I toast to the simple ideas that carry humor as their flag. Something that is increasingly missing in our industry. READ ON…