Bestads Six of the Best reviewed by Bram Holzapfel, DDB + Tribal Worldwide Amsterdam

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Bram Holzapfel, creative director – customer engagement at DDB & Tribal Worldwide Amsterdam.

It’s always tricky to judge work at face value, especially out of local context. But there are some generic rules that apply to all advertising when it comes to separating the good from the bad or even the ugly. I know how tough it is for any agency to actually end up with the perfect result they envisioned when they set out to create a piece of work. So respect to all the work I’ve had the privilege of reviewing this week. READ MORE…