Bestads Six of the Best reviewed by Peter van Leeuwen, ETCETERA/DDB Amsterdam

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Peter van Leeuwen, Creative Business Partner, ETCETERA/DDB, Amsterdam.

BEST TV

What strikes me with this category, is that there’s nothing under a minute. It makes me wonder, could they tell the story in less time, would it be better if it was shorter or are these commercials good as they are? Not one winner that stands out really. Apart from Wild Aid ‘Last Days Film‘. It’s different. Different enough to keep my attention. Even though it feels too long it’s well executed. The web site connects nicely with the film. READ MORE…