Bestads Six of the Best reviewed by David Kolbusz, chief creative officer, Droga5, London

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David Kolbusz side profile (2).jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is David Kolbusz, chief creative officer at Droga5, London.

Winner: Should I Be Scared for The Atlantic/HBO. A fitting companion to last year’s Michael K Williams spot. Charming in a different way. Same strong writing and performance(s). I love the last line. Digs into a fascinating truth about the human psyche and lets it hang. The magazine’s journalism leaves room for contemplation, as do these films. I only wish they hadn’t resorted to cussing. Seems unnecessary and feels dissonant with the Atlantic brand. But maybe that’s me being old-fashioned. READ ON…