Bestads Six of the Best reviewed by Nick Worthington, creative chairman, Colenso BBDO
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Nick Worthington, creative chairman at Colenso BBDO, Auckland.
Pick of the bunch for me is another flawless piece of work for Apple. Hard not to like this, and hard not to think that somehow the digital world can enhance the get-out-there-and-get-dirty analogue world you want your kids to be immersed in. If every parent’s nightmare is that their children get lost in a digital screen, become pale, anaemic, introverted and isolated, then this is a pretty sweet counter point. Along the lines of what we have come to expect from Apple. Nicely done none the less. READ ON…