Bestads Six of the Best reviewed by Mike McKay, partner and CCO, Eleven Inc., San Francisco
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Mike McKay, partner and chief creative officer, Eleven Inc. in San Francisco.
Favourite: MLA “Lamb Side Story“. In advertising, we often try to tap into politics, but clients rarely allow us to do so. So I admire this agency for pulling this one off. Not only does this video poke fun at our deep, political divide, but it also makes fun of itself. Which, I believe, is a good way to make consumers like your brand. Using a musical to highlight the clash between the two groups is a tongue-in-cheek way to set-up the problem, before revealing the one thing both sides can agree on: Australian lamb. While it’s a very entertaining video, I would cut it down in length. It feels a bit too long for consumers who tend to “skip” whenever possible. READ MORE…