Bestads Six of the Best reviewed by Gerry Human, CCO, Ogilvy & Mather, London

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GSCH portrait alt7.jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Gerry Human, chief creative officer at Ogilvy & Mather, London.

Winner: Festival Mix Brasil, Everyone Is Gay. A textbook example of how to take a truthful insight (everyone does things that some other people consider ‘gay’), turn it into a solid proposition (if everyone’s gay, Festival Mix Brasil is for everyone) and deliver it with simple, joyous confidence. Expect to see this at next summer’s Cannes Festival, the gayest awards of them all. And I mean that in a good way. READ MORE…