Bestads Six of the Best reviewed by Liam Wielopolski, CCO, DDB South Africa
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Liam Wielopolski, chief creative officer, DDB, South Africa.
Winner: Some decent stories told through interesting visuals and big production. Lots to look at, but not loads to choose from when deciding the winners to be brutally honest. If it were based on arresting visuals or music alone, my pick is the Uniqlo “Dan-Pan” spot. Energetic and visually fresh with an upbeat soundtrack. There was a nice simple product demonstration in the Sonos One spot. However, I couldn’t help feeling they should have pushed the execution further. READ MORE…
