Bestads Top 6 of the Week reviewed by Olivier Altmann, Chief Creative Officer, Publicis
Bupa : the moment. A beautiful idea beautifully crafted by a great director. I would love to work with, Steve Rogers. The mood is emotional without trying too hard and the acting feels natural and effortless. The insight is smart and gives warmth to a brand that belongs to a very cold category.
2. Carling
3. Benetton
4. Fedex hollywood
5. Art of shaving
6. Fedex dominoes
Volkswagen : a simple demonstration of how badly you can be injured at low speeds. Nothing to add as this has already been awarded everywhere.
2. Playstation
3. Benetton
4. McDonald’s
5. Etisalat
6. The arts centre Melbourne
McDonald’s : although the image is not easy to catch at first glance, this seems to be a clever way to attract some pr. I judged outdoor at cannes this year and I must admit this collection of work seems a bit weak in comparison to what I saw there.
2. Magic mirror.
3. Living portraits
4. Coopers 62
5. Paper bags
6. Mini
Jameson : a well art directed experience. Like sherlock holmes you are suppose to solve the mystery of the missing barrel. Unfortunately my internet connection was too slow to fully enjoy this… Alas, it should remind us that if we want to engage with people by providing them rich content, we’d better not make it so rich that it might take hours to download. Sorry guys.
3. Hugo boss
4. Lancome
5. Caribou
6. Macy’s
3 Comments
BUPA.
Good or bad idea, it’s just depressing to watch.
BUPA
Very creative AND very depressing to watch
It was creative the first time it was done. Not the 8th.