Best Job takes out Best of the Best, Ask Richard People’s Choice at AIMIA Awards in Melbourne
The Australian Interactive Media Industry Association (AIMIA), Australia’s peak industry body for digital and interactive content, last night honoured the 25 winners of its 16th Annual AIMIA Awards at a glitzy Melbourne ceremony, bringing together over 400 industry leaders, including Senator Stephen Conroy, Minister for Broadband, Communications and the Digital Economy.
The big winners of the night included Tourism Queensland’s ‘Best job in the world’ campaign via CumminsNitro, Brisbane, which won three awards including Best of the Best and FBi Radio ‘Ask Richard via Naked, Sydney, which won four awards including People’s Choice.
Host Mikey Robbins and performance group Vospertron kept the crowdentertained and speeches were delivered by Senator Conroy, AIMIApresident Guy Gadney and AIMIA CEO John Butterworth.
Gadney used his speech to highlight the way digital is changing theworld around us. “What excites me about our digital industry is that itforces us to think differently about the world we operate in. All of ushere tonight, we are the leaders of digital media in Australia. We maynot think we are, but it is our responsibility to partner withtraditional companies to bring them on a transformational journey. Itis our responsibility to build the bridges between old business modelsand new audiences.”
The awards continue to expand with 25 categories represented in 2010 ranging from retail to government, sport to content for children. The16th Annual AIMIA Awards feature a record number of categories withthree new accolades: Best Sport, Best Online Video and People’s Choice.
John Butterworth, AIMIA CEO praised the success of the AustralianDigital community. “Every year, more and more Aussie digital companiesare taking their products and services to the world, doinginternational deals and setting up shop in the US, China, the UK andEurope. We’re here tonight to recognise and celebrate the talent andefforts of those who are not only the leaders in our own market, butever increasingly taking Australian digital know-how and can-do to theworld.”
“And yet we seem to be doing all this despite our small market size,our geographic location and, particularly, our woeful broadbandinfrastructure, which should make us a digital backwater. Lookingaround here tonight, clearly we’re not. And when our new NationalBroadband Network starts coming online, we’re going to be catapultedtowards the head of the global digital class.”
To find out more information on the winning entries of the Annual AIMIA Awards, visit: www.aimia.com.au/awards.
Best Advertising or Marketing
Ask Richard
Naked Communications & Frank PR
Best Children’s
Budd:e E-security Education Package
Roar Film & The Department of Broadband, Communications and the Digital Economy
Best Classifieds, News, Media or Reference
Black Saturday
ABC Innovation
Best Cross-Platform
Tourism Queensland – Best Job in the World
Tourism Queensland & CumminsNitro
Best Cultural or Lifestyle
Gallipoli: The First Day
ABC Innovation
Best Enterprise
Viocast
Viocorp
Best Entertainment
We Are Hunted
Wotnews
Best Export Achievement
AURA Interactive
AURA Interactive
Best Financial Service
Macquarie Edge: The new way of online trading
Macquarie Bank
Best Integration with an Offline Campaign
Ask Richard
Naked Communications & Frank PR
Best Learning & Education
Change2
Change2 & 2and2
Best Mobile Advertising or Marketing
Transformers: Revenge of the Fallen
AURA Interactive & Mediaedge: cia
Best Mobile Product or Service
3 mobile content portal – iPhone & Android
Vodafone Hutchison Australia & Front Foot Media Solutions
Best Non-profit or Government
Ask Richard
Naked Communications & Frank PR
Best Retail
Holden.com.au
Visual Jazz
Best Science, Health or Environment
Greenpeace Action-Pact
Circul8, MeTTro, The Inspire Agency & Greenpeace International
Best Sport
Carlton Natural Blonde – Match Centre 2009
Telstra Media & WeAreDigital
Best Student Project
dboard
Institute for Interactive Media and Learning, MIMM at University of Technology Sydney
Best Tourism or Travel
Tourism Queensland – Best Job in the World
Tourism Queensland & CumminsNitro
Best Use of Social Media
The Sims 3 Ultimate Aussie Fan Competition
Profero
Best Online Video
Black Saturday
ABC Innovation
Effectiveness Award
Samboy is Back
Pusher
People’s Choice
Ask Richard
Naked Communications & Frank PR
Best of the Best
Tourism Queensland – Best Job in the World
Tourism Queensland & CumminsNitro
Outstanding Contribution Award
Sally Mills
6 Comments
So the digital agencies got their ass kicked again by the so-called non digital agencies like CumminsNitro and Naked. Also, no award for that Amnesia Razorfish mob who were complaining about the Digital Hot+Cold chart!
AIMIA Schaimia.
Read Sean Boyle’s post above. He makes it really clear why we need to stop drawing the line between all these disciplines… especially with different award shows. An idea is an idea. Mediums and disciplines are just how they are brought to life.
Awards and recognition of new things are often needed so that the traditional powers that be notice.
I agree 2:40…but I’m just saying these things have categories at every award show so another seems a little silly to me. No biggee.
Well done Best Job.
I’m sure Sean will be delighted to go and pick that up. After all, he did instigate it
Nice one Naked.