‘Best in The West’ press advertising creative exercise: And the winner is…

The votes are in and a clear winner of Campaign Brief’s Best in The West press advertising creative exercise for the local Perth industry has been chosen.

The winner is Bowra & O’Dea ‘The Only One’ by Liz Hammond from Rare.

It is a simple execution that perfectly encapsulates the emotion people feel when a loved one dies.

Congratulations to Liz, Rare and especially Bowra & O’Dea, who have won $65,000 worth of statewide press media thanks to the generous sponsorship of Seven West Media WA.

SWM will be in touch soon to arrange your schedule.

Close in second was Chicken Treat ‘Ours/Theirs’ by Dav Tabeshfar and Bryan Dennis from &Partners.

Malcolm Poynton, CCO of Cheil Worldwide London, said of this “It’s not often we see great side-by-side product demos these days and in this case, it comes with a great use of the medium using the ‘show through’ to land the message.”

And in third was West Coast HiFi ‘Big Screen’ by Steve Brown, also from Rare.

“In the age of mobile phones, a portrait image to sell widescreen is great,” said Poynton. “The choice of image stops you in your tracks while the annotation boxes really make me wish I could see and hear the theatrics of the entire scene. Sign me up.”

In equal fourth was Road Safety Commission ‘Word Search’ by The Brand Agency’s Lachlan Banton and Neil Martin; and WA Primary Health Alliance ‘Grey Front Page’ by Adam Oliver, Liz Hammond and Alida Henson from Rare.

It was an excellent showing for Rare, with 3 of the top 5 entries being from the agency.

Thanks to our esteemed judges; to the fifteen agencies that participated; and especially to Seven West Media WA, who immediately got behind the idea when we suggested it.

Overall, the entries across the board demonstrated that press has so much to offer as a creative medium, and that there are some great ideas around for how to use it. Here’s hoping some of the entries still get a run despite not winning.