Berlei gets better via The Campaign Palace
October 9 2010, 9:53 am | | 8 Comments
Berlei, via The Campaign Palace, has launched their new Barely There bras via a new campaign which includes a 30 second commercial in cinemas.
Thecommercial celebrates Barely There – Australia’s number 1 selling bra– and highlights key product improvements including thinner straps;smoother lines; padded hook and eye — as well as now being availablein cool, comfortable cotton.
Agency: The Campaign Palace, Sydney
Creative Director: Cameron Hoelter
Copywriter: Asheen Naidu
Art Director: Alan Vladusic
8 Comments
And the idea is?
Who the hell directed that voice over!?
That bra doesn’t even give me a mild chubby.
Needs some lace trimming, at least.
Boobs! Awesome!
I’m typing on a blog.
Sorry, thought I’d state the fucking obvious.
As in, the obvious pluralised.
King Monday should comment on this.
This commercial doesn’t have many fans, but it does have a lot of knockers.
Nice one 11.12