Ben and Bob’s SXSW Video Diary: Day 3
Clemenger BBDO Melbourne is at the SXSW Interactive Festival in Austin, Texas. Thirty thousand of the world’s early adopters and decision makers will gather to decide what new technology becomes part of our culture – and what doesn’t.
This year, Interactive Creative Director Ben Keenan (left) and new head of CRM, Gayle While, will be joined by Sydney’s Head of Creative Technology Brendan ‘Bob’ Forster (right) and colleagues from Colenso BBDO in Auckland for the five day festival.
Day 3 sees the boys filming from a pedicab (apparently it’s the way to get from one end of Austin to the other).
Ben listened to a talk about the Ethics of Data. Bob learned about touch and technology from the Disney Labs and bought a computer the size of a credit card. Actually, he thought, “Blow the excess luggage charges” and bought three.
The SXSW Trade Show finally opened and the boys spent a lot of the day checking out the exhibits, including a 3D printer used to help save premature babies’ lives, the future of technology recycling, painting with touch and Kodak’s lukewarm attempt at re-entering
the photo market. Ben visited some Japanese startups and found one of the lowest-tech ideas at the festival.
Bob went to Google’s VR party and had a look at the yet-to-be-released Tilt Brush.
Until tomorrow, you can check out the shorter videos at our Clemenger BBDO SXSW YouTube channel.