Beach locals star in Sydney Brewery’s latest Sculpture By The Sea campaign via WCDT

To celebrate Sydney Brewery’s 5-year partnership with Sydney’s annual event, Sculpture By The Sea, agency We Could Do That (WCDT) has developed a series of posters and social posts featuring the sun-bleached and windswept characters of the Northern and Eastern suburbs beaches.

Says Rocky Ranallo, creative partner, WCDT: “We love an idea that will outlast the event that it was created for. These iconic Sydney swimmers are undeniable ‘So Sydney’ and a perfect fit for the campaign theme we launched in early 2018.”

Says Matt Smith, creative partner, WCDT: “These men and women of the deep have literally been sculptured by the sea.”

Says Richard Feyn, marketing manager, Sydney Brewery: “This is a natural fit for our So Sydney campaign and also launches our ‘Characters of Sydney’ idea, which will extend in time to other Sydney suburbs.”

Adds Ranallo: “And if we run out of old weathered beaten faces we can always use mine or Matt’s.”

Client: Richard Feyn

Creative Agency: We Could Do That

Creative Partner: Matt Smith

Creative Partner: Rocky Ranallo

Photographer: Steve Dube`