Be Natural offers ‘More of the Good Stuff’ in latest integrated campaign via Leo Burnett, Sydney
Leo Burnett, Sydney has launched its first campaign for Kellogg’s Be Natural brand since winning the business back in July.
The campaign comprises outdoor, print, digital, PR and experiental.
Says Andy DiLallo, chief creative officer at Leo Burnett, Sydney: “I am proud of the entire team for the work we have produced for Be Natural. Our brief was pretty straight forward – turn Be Natural into the most recognised and admired natural brand in Australia.
“We are confident that the ‘More Good Stuff’ platform will help unlock Be Natural’s true potential in becoming the first name in natural foods in Australia.”
Agency: Leo Burnett, Sydney
Executive Creative Director: Andy DiLallo
Creative Group Head – Copy: Guy Futcher
Creative Group Head – AD: Brendan Donnelly
Client Service Director: Peter Bosilkovski
Business Director: Suzanne Rundle
Senior Business Manager: Alissa Breit
Digital Agency: Tongue
Business Director: Adam Washington
Media: Mindshare
Business Director: Bridget Higgo
Business Manager: Elizabeth Blanch
Strategy Manager: Lauren Raymond
Public Relations:
Account Director: Joy Leaper
Senior Account Manager: Louise Tran
Client: Be Natural
Marketing Manager: Nik Scotcher
Brand Manager: Penny Cheung
Snacks Brand Manager: Nadia Zulfacar
11 Comments
Amazing work, well done to all involved. This will win everything, everything.
http://www.paolomeucci.com.au/wp-content/uploads/2011/02/tel_splash_01_F2.jpg
It keeps on coming.
Love it Leo’s.
Feels natural. I saw the ‘proudly brought to you by a wheelbarrow’ line this morning and thought that was a great piece of planning – if I didn’t know better I’d of said it came out of Droga5.
The pictures have a natural feeling and I think this will move product off the shelves.
Congratulations all round.
Wow, someone pass me the blood pressure tablets.
am i missing something here?(or just not in on the joke)
From now on, all I’m eating is cereal.
Breakfast, lunch, dinner and all snacks.
Bloody fantastic work, congratulations to everyone involved.
I cant wait to see more of this good stuff.
Yew!
More of the crap stuff.
Regular shit
it’s got everything except an idea. get your hand off it Leo’s
I know this didn’t ‘cum’ out of Droga5 because there was nothing about whale semen in the headline. Droga5 Sydney are way too advanced for this… they do type with rope. TYPE WITH ROPE!
Dull. Boring. Expected. Ground breaking not. Be Natural, you’ve been swindled.