Barnes, Catmur & Friends wins May Newspaper Ad of the Month for Hell Pizza ‘Osama’ ad
Barnes, Catmur & Friends, Auckland‘s ‘Osama’ ad for Hell Pizza has won the May New Zealand NAB Newspaper Advertisement of the Month.
The ad, which fed off the fast breaking news of bin Laden’s death, was the judges’ favourite. “Quick, simple and very topical – plus good punctuation!” was their verdict.
The May Ad of the Month judges were Angus Wardlaw – Wag The Dog/Film Construction, Dave Brown – AUT Ad Creativity and Guy Denniston – Publicis Mojo.
Credits for May’s winning ad are:
Client – Hell Pizza
Agency – Barnes, Catmur & Friends
Executive Creative Directors – Daniel Barnes & Paul Catmur
Copywriter – Paul Catmur
Art Director – Crispin Schuberth
Account Director – Sally Willis
Media Planning – Monica Wales
Barnes, Catmur & Friends’ creative team will receive $250 cash with the ad sponsored by the NAB into the 2012 Axis Awards. The ad also appears in the “What’s New” section of AdMedia and becomes a Finalist in the 2011 $10,000 Newspaper Ad of Year competition. Any ad – including ones produced in Australia – that’s run in any newspaper in New Zealand is eligible to enter the competition. Email ideas@nabs.co.nz for competition details.
13 Comments
Critics, please spare us the same, tired moral outrage and indignation. It’s a very good ad.
6.51
Please spare us the pre-emptive social media intervention. It’s still a shit ad and we’ve all moved on.
lame.
Just awful
Oh, take the high moral ground if you wish, 9:33. Now why don’t you take your barrow to Indonesia and save the poor cattle from the inconvenience of being slaughtered so the rest of us can eat meat.
sorry but these ads aren’t good… stop giving them so much attention
It’s unique, unexpected and bloody funny. Well deserved.
I’m glad I don’t work at Hell Pizza.
KAAAAABOOOOOMMMM!
lazy, old school, naive and desperate
it’s got balls.
i don’t.
‘Old school’ is sounding more and more like a compliment. You mean well-written, 10:54?
It’s far from ‘well-written 3:15.
tasteless