Banjo urges Aussies to support Surf Life Saving
October 18 2010, 8:20 pm | | 12 Comments
Banjo, Sydney has created a new campaign for Surf Life Saving Australia, called “Australian for Life”, which aims to get all Australians involved in Surf Life Saving – not just those who live by the beach. It suggests different ways to Give, Get Involved and Be Safe – everything from taking a first aid course to donating money.
A 60 second TVC was produced by Sweet Shop and shot by Noah Marshall and uses original music by Angus & Julia Stone. The campaign is running across all media – print, poster, cinema, TV, radio and online.
12 Comments
Powerful stuff. Gives ordinary people the idea that they can make a difference.
Congratulations Banjo for correcting the typo on your website.
See? We’re not just here to make your life hell.
Well done Banjo. Nice idea. Well produced.
Good work Larkin. Love you
Nice job guys – excellent execution.
beautiful & powerful. congratulations
I wanted to like this I’m a lifesaver – but it’s not emotionally engaging at all.
Brilliant, well done Noah and The Sweet Shop again.
I just looked at it to see how many parts of the resusc’ process they got wrong……I think that meant I was disengaged. I still like the last campaign…….
i love how they use the slo mo makes the 30 an instant 60 !!
B-o-o-o-ring! Slow, tedious, uninspired. What viewer is going to sit through this turgid and repetitive piece? Technical execution ok, but no idea. And the track. The track reeks like blue vein.
Didn’t make me cry or crap my pants, and it should have. But nice idea. Very nice strategy.