Finalists announced for the 41st AWARD Awards; CHE Proximity leads the Aussie agency pack
The finalists for the 41st AWARD Awards have been announced today across all categories. CHE Proximity leads the Aussie agency pack with 42 finalists.
A full list of finalists can be accessed here.
By section, those agencies with the most finalists include:
● Advertising – DDB Group New Zealand with 25; CHE Proximity and The Monkeys with 16; Clemenger BBDO Wellington and Special Group Australia with 11; BMF, DDB Sydney and TBWA/Sydney with 8; TBWA/Melbourne with 7 and Leo Burnett 6.
● Design – DDB Group New Zealand, Raydar and TBWA\HAKUHODO with 3; Block, BMF, CHE Proximity, Houston Group, Liquorish Brand and Digital, Rabbit Content, TBWA\India, and The Monkeys with 2.
● Craft – Revolver/Will O’Rourke with 24; FINCH with 18; Good Oil with 17; Sweetshop with 10; DDB Group New Zealand and Scoundrel with 9; Alt.vfx, CHE Proximity and The Editors with 6; ARC Edit, Assembly, DDB Sydney and TBWA\Sydney with 6.
● Film & Entertainment – BMF with 14; DDB Group New Zealand with 9; DDB Sydney and The Monkeys with 8, CHE Proximity with 5, Special Group Australia with 4, and Bear Meets Eagle on Fire and FINCH with 3.
● Innovation – CHE Proximity and Leo Burnett with 2; Clemenger BBDO Sydney, DDB Group New Zealand, LIDA Australia and Ogilvy Sydney all with 1.
● Media – DDB Group New Zealand with 4; CHE Proximity and Special Group Australia with 3 and M&C Saatchi with 2.
● Purpose – CHE Proximity with 6; Ogilvy Group Thailand, TBWA\HAKUHODO, TBWA\Santiago Mangada Puno and The Monkeys all with 2.
● Planning (APG Creative Strategy) – BMF with 9; Clemenger BBDO Wellington with 6; DDB Sydney and Host/Havas with 3; CHE Proximity, M&C Saatchi and whiteGREY all with 2.
● Planning (Brand Building) – only winners will be announced.
The AWARD Awards ceremony will take place on Friday 27 March 2020 at The Venue, Alexandria as the culmination of a three-day AWARD Creative Festival that will incorporate live judging to award metal as well as a number of other events.
Tickets are available here.
Chairs for the Juries are:
Digital – Craig Brooks
Press, Poster and The Dark Arts – Sarah Barclay
Media Thinking – Russ Tucker, TBWA’s Eleven PR \ FH
Impact – Pia Chaudhuri, BMF
Design – Michaela Webb, Round
Culture – Michael Hilliard, FINCH
Sound – Kim Pick, VMLY&R
Film – Jeff Goodby, Goodby, Silverstein & Partners
Craft in Motion – Wilf Sweetland, Sweetshop
Life-Changing – Tea Uglow, Google Creative Lab
APG Creative Strategy (1) – Andrew Howie, Amazon
APG Creative Strategy (2) – Sudeep Gohil, KPMG
Brand Building – Brent Smart, IAG
AWARD thanks all judges for their time and dedication to the awards. A full list of judges can be found here.
AWARD would also like to thank our sponsors Adstream, Alt.vfx, Campaign Brief, Google, Stellar Entertainment, and The Editors.
14 Comments
CHE & Monkeys are rolling up their entries into one. Should be broken out as CHE Sydney & CHE Melbourne – like DDB, TBWA, Leo Burnett etc do
The fact that a retail agency could top AWARD proves that the once-mighty, formerly respected organisation is now redundant.
The 2000s called.
Why?
Is the award night being held in Auckland?
We didn’t enter, the prices are insane and the choice of judges represents less actual creatives and more business/suits/producers/EPs.
The above the line DDB New Zealand topped the shortlists by a large margin. And it doesn’t look like Colenso bothered entering.
I’d say the formerly respected Australian advertising industry is the problem.
Doing something cool is hard.
Doing something cool (that isn’t a complete piece of bullshit) in Australia is near impossible.
Onya.
Hey AWARD, can you please clarify the point system? Do Craft awards count only towards the production companies/editors/sound houses/illustrators etc? Or do the agencies get points too regardless of who submitted the entry?
Regardless of whether you like CHEP, the fact is that every one of their finalists has been awarded globally and is for real clients, so the negative comments here don’t make any sense.
Deep breath!
@no longer relevant , clearly you’re living up to your own name.
Why can Scoundrel enter Ian Pons work they didn’t produce in Aus, and likewise Revolver with Rogers and Old Spice?
I get that Steve is Australian, but these jobs weren’t produced in Asia Pacific by Aus prod cos, or for Aus clients. Why is this permissible?
I meant Noakes, not Pons.
Noakes for Reebok. Which was through Pretty Bird, not Scoundrel.
If the reason is Aus talent abroad, what’s stopping Aus creatives working in NYC entering work? Isn’t this the same thing?