Avatars know how to shop
April 27 2010, 3:13 pm | | 7 Comments
New retailing venture Connect Furniture has launched with a series of print executions created by GPY&R Melbourne.
The first website of its kind in Australia, connectfurniture.com.au allows consumers to browse more than 800 local furniture retailers.
The campaign launches this week in a range of homemaker and metro presswith an arresting series of executions featuring different Avatarsshopping for furniture. It will also be extended into viral films inthe coming months.
Client: Connect Furniture
Agency: GPY&R, Melbourne
ECD: Ben Coulson
Writer: Evan Roberts
Art Director: Paul Meates
Writer: Katie Britton
Brand Director: Joseph Bruzzaniti
Media: Mediacom
7 Comments
Solid!
Average at best… but better than the competition I suppose.
Original idea. Cute.
I love 11:47 AM.
He’s like the fat comic book guy from the Simpsons.
Avatar worriers having to do your furniture shopping, funny idea.
LIke em.
I got it when it was explained to me. I think if you don’t work in advertising you won’t get it. If the line explained it more it’d be sweet.